Gillette is spending a reported $200 million marketing the latest weapon in its razor war with Schick. Fast Company writer Chris Gayomali takes it for a test shave—and the results aren’t entirely pretty.
If you’re looking to get your email instantly deleted, then by all means, act like one of these guys.
Many of us pride ourselves on carefully adhering to email codes of conduct and maintaining as-close-to-impeccable tone, spelling, and grammar as possible.
Still, some struggle a bit more than others to observe these basic social mores, and a few distinct email personalities have bubbled to the surface.
Exhibiting any of these personalities is a sure-fire way to get your emails deleted, your readers unsubscribed, and your customers annoyed with your entire company.
So please, do yourself a favor and avoid becoming one of these people at all costs:
Every tool for social media that you will ever need (for now).
Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same social networks—Twitter, Facebook, Google+, etc.—but their marketing plans and their marketing tools are likely quite different. Enterprise solutions are great for the big guys, but the rest of us are in the market for something more our size.
Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we’d all want tools like that, right?
Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 60 that made the cut. I tried out more than 100 in total, and I’m sure I missed a few along the way.
Hopefully you find one or two here that you can use in your small scale marketing that can get you big results.
[Image: Flickr user Jim Pennucci]
“Facebook is not targeting or attacking the businesses they spent so many years cultivating—it’s just the natural evolution in marketing.”
Barton F. Graf 9000’s deadpan spoof of The Barbarian Group offers a peek into two distinct agency cultures. Watch>
The most exciting acts in the music industry are embracing the best of what technology has to offer and some fresh new takes on traditional marketing.
"The resulting campaign was, in true Portland fashion, unconventional. Understanding that young locals prefer to discover things instead of being told what to buy, Helm suggested a subtle campaign focused on billboards. "It had no call to action, no name of the team, no mention of the sport, no URL," says Helm."
"What auto manufacturers, along with much of corporate America are missing here is that the vehicles to freedom and personal identity have changed for this generation. The sooner brands get a grip on this reality the sooner they can make adjustments in how they market to and communicate with this core group, which is essential to their long-term success."
“If we’re going to build trust, loyalty, and advocacy through social media, we must do so outside the bounds of the traditional advertising relationship. Stop using social media to try to sell your product. Try to help people achieve personal satisfaction through your brand experiences, and the sales will come.”
According to Unroll.me, of 2.5 million unsubscribed emails, consumers were most displeased with emails from 1-800 Flowers, unsubscribing at a 52.5% rate, followed by spam from Ticketweb, which had a 47.5% unsubscribe rate.
- 1-800 Flowers: 52.50% unsubscribe rate
- Ticketweb: 47.50% unsubscribe rate
- Pro Flowers: 45.10% unsubscribe rate
- Expedia: 45.00% unsubscribe rate
- Active.com: 44.70% unsubscribe rate
The author interviewed 17 recent winners of the CMO Awards. Here are their must-do ideas for getting ahead next year.
"Not only are they likely to exhibit loyalty and advocacy for the brands they like, but they also open their wallets,” says ComScore representative Justin Roy.
McDonald’s is now offering original kids’ books with Happy Meals
Kit Kat (the candy) creates an entire website spoofing KitKat (the Android OS).