“Facebook is not targeting or attacking the businesses they spent so many years cultivating—it’s just the natural evolution in marketing.”
Barton F. Graf 9000’s deadpan spoof of The Barbarian Group offers a peek into two distinct agency cultures. Watch>
The most exciting acts in the music industry are embracing the best of what technology has to offer and some fresh new takes on traditional marketing.
"The resulting campaign was, in true Portland fashion, unconventional. Understanding that young locals prefer to discover things instead of being told what to buy, Helm suggested a subtle campaign focused on billboards. "It had no call to action, no name of the team, no mention of the sport, no URL," says Helm."
"What auto manufacturers, along with much of corporate America are missing here is that the vehicles to freedom and personal identity have changed for this generation. The sooner brands get a grip on this reality the sooner they can make adjustments in how they market to and communicate with this core group, which is essential to their long-term success."
“If we’re going to build trust, loyalty, and advocacy through social media, we must do so outside the bounds of the traditional advertising relationship. Stop using social media to try to sell your product. Try to help people achieve personal satisfaction through your brand experiences, and the sales will come.”
According to Unroll.me, of 2.5 million unsubscribed emails, consumers were most displeased with emails from 1-800 Flowers, unsubscribing at a 52.5% rate, followed by spam from Ticketweb, which had a 47.5% unsubscribe rate.
- 1-800 Flowers: 52.50% unsubscribe rate
- Ticketweb: 47.50% unsubscribe rate
- Pro Flowers: 45.10% unsubscribe rate
- Expedia: 45.00% unsubscribe rate
- Active.com: 44.70% unsubscribe rate
The author interviewed 17 recent winners of the CMO Awards. Here are their must-do ideas for getting ahead next year.
"Not only are they likely to exhibit loyalty and advocacy for the brands they like, but they also open their wallets,” says ComScore representative Justin Roy.
McDonald’s is now offering original kids’ books with Happy Meals
Kit Kat (the candy) creates an entire website spoofing KitKat (the Android OS).
“Nike sells a commodity, they sell shoes. And yet when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product, they don’t ever talk about their air soles, how they’re better than Reebok’s air soles. What’s Nike do in their advertising? They honor great athletes and they honor great athletics. That’s who they are. That is what they are about.”
In this can is a gourmet 12-course meal that includes:
- Selection of local cheeses with sourdough bread
- Pickled Kobe beef with charred strawberry
- Ricotta ravioli with a soft egg yolk
- Shiitake mushroom topped with filled peppers
Christopher Godfrey wanted to show how a sales gimmick can go so far that it ruins a product’s core experience.
In a new ad, Jell-O wants to prove it’s still fun.