Before you spend too much time thinking about how to make your next marketing initiative go viral, Jonah Berger says it’s critical to look past all the potential hype and think about long-term business benefits.
Coldplay is the latest band to partner with Target to release a deluxe album with the retailer—and give fans at some stellar extras. The campaign’s architects talk about collaboration, and levitation, here.
Gillette is spending a reported $200 million marketing the latest weapon in its razor war with Schick. Fast Company writer Chris Gayomali takes it for a test shave—and the results aren’t entirely pretty.
Every tool for social media that you will ever need (for now).
Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same social networks—Twitter, Facebook, Google+, etc.—but their marketing plans and their marketing tools are likely quite different. Enterprise solutions are great for the big guys, but the rest of us are in the market for something more our size.
Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we’d all want tools like that, right?
Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 60 that made the cut. I tried out more than 100 in total, and I’m sure I missed a few along the way.
Hopefully you find one or two here that you can use in your small scale marketing that can get you big results.
"The resulting campaign was, in true Portland fashion, unconventional. Understanding that young locals prefer to discover things instead of being told what to buy, Helm suggested a subtle campaign focused on billboards. "It had no call to action, no name of the team, no mention of the sport, no URL," says Helm."
"What auto manufacturers, along with much of corporate America are missing here is that the vehicles to freedom and personal identity have changed for this generation. The sooner brands get a grip on this reality the sooner they can make adjustments in how they market to and communicate with this core group, which is essential to their long-term success."
“If we’re going to build trust, loyalty, and advocacy through social media, we must do so outside the bounds of the traditional advertising relationship. Stop using social media to try to sell your product. Try to help people achieve personal satisfaction through your brand experiences, and the sales will come.”
According to Unroll.me, of 2.5 million unsubscribed emails, consumers were most displeased with emails from 1-800 Flowers, unsubscribing at a 52.5% rate, followed by spam from Ticketweb, which had a 47.5% unsubscribe rate.