Cheerios’ new man manifesto, Apple sticker art, an emoji doc, a massive Simpsons marathon and clothes to make your baby smarter.
As executive director of Global Brand Marketing at General Electric (generalelectric), Linda Boff has the muscle of one of the world’s biggest technology innovators at her disposal. To cram the work of engineers and makers creating new things every day into the blip-sized limits of Twitter or Instagram is a true skill.
Watch the video above to hear how working within these sort of creative constraints help focus GE pitch meetings.
“Virality isn’t a function of content. It’s a function of the network in which the content is placed.”
For a while, everyone was all but certain that Facebook had peaked and was heading toward obsolescence. Well, as uncool as it might be, teens haven’t abandoned the social network, and a new report finds Facebook continues to lead in social referrals by a wide margin. Take note, marketers.
“Welcome to the social media era, where your brand has officially been occupied.”
The company that simplifies your links is giving the same treatment to its revenue strategy, focusing on providing better data to marketers.
"What Bitly has that other marketing solutions don’t is an ability to see its links everywhere."
What’s it look like when two people who’ve never met before take each other’s clothes off? Find out in this video that also serves as a promo for “Masters of Sex.”
“5. INTRODUCE FEAR, UNCERTAINTY, AND DOUBT
Fear, uncertainty, and doubt, or FUD, is often used legitimately by businesses and organizations to make consumers stop, think, and change their behavior. FUD is so powerful that it’s capable of nuking the competition.”
Harnessing content created by the user is not just an affordable marketing strategy; it’s also pretty powerful stuff.
We all want to see our content read and shared widely, but no one wants to look like an attention hog.
How much self-promotion is too much self-promotion? It’s a great question.
"Like the mentally challenged Lennie in Of Mice and Men, brands have yet again picked up something cute and squished it to death."
We’re gathering up as many cringeworthy corporate selfies we can find. Who are some of the worst offenders you’ve come across?
Dan LaCivita from digital agency Firstborn picks three highlights from Apple’s WWDC that should make brands and digitally inclined creative companies prick up their ears.
Before you spend too much time thinking about how to make your next marketing initiative go viral, Jonah Berger says it’s critical to look past all the potential hype and think about long-term business benefits.
Find out which words are retweeted most, what time of day is best to post, which hashtags to add to your tweets—and how to figure out if your new tricks of social media are working.
Coldplay is the latest band to partner with Target to release a deluxe album with the retailer—and give fans at some stellar extras. The campaign’s architects talk about collaboration, and levitation, here.