Starbucks and Dunkin’ Donuts are two very different, and successful marketers. Here, a look at how each coffee powerhouse built and evolved its brand.
As the latest marketable, targetable demographic, they’re easy to stereotype. But that doesn’t mean they should be.
If you’re like me, you’ve probably consumed more than your fair share of media reports, research, and write-ups aimed at deciphering the millennial mindset.
As marketers and advertisers, we may once again be guilty of overanalyzing the heck out of any and all available data points, the goal being to put everything into neat buckets for our paying clients and prospects.
In our industry, so many thoughtful insights have been published that it’s reasonable to think we’re dangerously close to, once and for all, cracking the code on this elusive species, right? Maybe not.
Recently, ad agency Pinta commissioned a research team of graduate business school students—all millennials—from Florida International University to do some cultural detective work, scour through third-party research on the popular segment, and conduct some of their own proprietary research.
A Dutch designer imagines a better way to brand the Korean giant.
The creator of the “I Love NY” symbol is trying his hand at a climate change campaign.
Cheerios’ new man manifesto, Apple sticker art, an emoji doc, a massive Simpsons marathon and clothes to make your baby smarter.
As executive director of Global Brand Marketing at General Electric (generalelectric), Linda Boff has the muscle of one of the world’s biggest technology innovators at her disposal. To cram the work of engineers and makers creating new things every day into the blip-sized limits of Twitter or Instagram is a true skill.
Watch the video above to hear how working within these sort of creative constraints help focus GE pitch meetings.
“Virality isn’t a function of content. It’s a function of the network in which the content is placed.”
For a while, everyone was all but certain that Facebook had peaked and was heading toward obsolescence. Well, as uncool as it might be, teens haven’t abandoned the social network, and a new report finds Facebook continues to lead in social referrals by a wide margin. Take note, marketers.
“Welcome to the social media era, where your brand has officially been occupied.”
The company that simplifies your links is giving the same treatment to its revenue strategy, focusing on providing better data to marketers.
"What Bitly has that other marketing solutions don’t is an ability to see its links everywhere."
What’s it look like when two people who’ve never met before take each other’s clothes off? Find out in this video that also serves as a promo for “Masters of Sex.”
“5. INTRODUCE FEAR, UNCERTAINTY, AND DOUBT
Fear, uncertainty, and doubt, or FUD, is often used legitimately by businesses and organizations to make consumers stop, think, and change their behavior. FUD is so powerful that it’s capable of nuking the competition.”
Harnessing content created by the user is not just an affordable marketing strategy; it’s also pretty powerful stuff.
We all want to see our content read and shared widely, but no one wants to look like an attention hog.
How much self-promotion is too much self-promotion? It’s a great question.