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Dan LaCivita from digital agency Firstborn picks three highlights from Apple’s WWDC that should make brands and digitally inclined creative companies prick up their ears.
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Dan LaCivita from digital agency Firstborn picks three highlights from Apple’s WWDC that should make brands and digitally inclined creative companies prick up their ears.

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Gillette is spending a reported $200 million marketing the latest weapon in its razor war with Schick. Fast Company writer Chris Gayomali takes it for a test shave—and the results aren’t entirely pretty.
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Gillette is spending a reported $200 million marketing the latest weapon in its razor war with Schick. Fast Company writer Chris Gayomali takes it for a test shave—and the results aren’t entirely pretty.

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Many of us pride ourselves on carefully adhering to email codes of conduct and maintaining as-close-to-impeccable tone, spelling, and grammar as possible.

Still, some struggle a bit more than others to observe these basic social mores, and a few distinct email personalities have bubbled to the surface.

Exhibiting any of these personalities is a sure-fire way to get your emails deleted, your readers unsubscribed, and your customers annoyed with your entire company.

So please, do yourself a favor and avoid becoming one of these people at all costs:

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