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"The resulting campaign was, in true Portland fashion, unconventional. Understanding that young locals prefer to discover things instead of being told what to buy, Helm suggested a subtle campaign focused on billboards. "It had no call to action, no name of the team, no mention of the sport, no URL," says Helm." 
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"The resulting campaign was, in true Portland fashion, unconventional. Understanding that young locals prefer to discover things instead of being told what to buy, Helm suggested a subtle campaign focused on billboards. "It had no call to action, no name of the team, no mention of the sport, no URL," says Helm." 

More>

Millennials Don’t Care About Owning Cars, And Car Makers Can’t Figure Out Why
"What auto manufacturers, along with much of corporate America are missing here is that the vehicles to freedom and personal identity have changed for this generation. The sooner brands get a grip on this reality the sooner they can make adjustments in how they market to and communicate with this core group, which is essential to their long-term success."
More> Co.Exist

Millennials Don’t Care About Owning Cars, And Car Makers Can’t Figure Out Why

"What auto manufacturers, along with much of corporate America are missing here is that the vehicles to freedom and personal identity have changed for this generation. The sooner brands get a grip on this reality the sooner they can make adjustments in how they market to and communicate with this core group, which is essential to their long-term success."

More> Co.Exist

According to Unroll.me, of 2.5 million unsubscribed emails, consumers were most displeased with emails from 1-800 Flowers, unsubscribing at a 52.5% rate, followed by spam from Ticketweb, which had a 47.5% unsubscribe rate.

  1. 1-800 Flowers: 52.50% unsubscribe rate
  2. Ticketweb: 47.50% unsubscribe rate
  3. Pro Flowers: 45.10% unsubscribe rate
  4. Expedia: 45.00% unsubscribe rate
  5. Active.com: 44.70% unsubscribe rate

Here are the other emails we hated getting

Nike sells a commodity, they sell shoes. And yet when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product, they don’t ever talk about their air soles, how they’re better than Reebok’s air soles. What’s Nike do in their advertising? They honor great athletes and they honor great athletics. That’s who they are. That is what they are about.

Steve Jobs, during a town hall meeting with employees before unveiling the “Think Different” campaign in 1997. 

(Source: parislemon)