“If we had been in the industry before, it might have changed how we started. We focused on what readers want, which we later learned is totally unusual.”
“The best brands are always adapting,” says Lucky Magazine editor-in-chief Eva Chen. “If you look at Apple, Google, Warby Parker, they are all constantly evolving and changing. The way they do things is right. I don’t want this ship to ever feel steady, I always want to be trying new things.”
Photos: Joel Arbaje
Tablets might save magazines someday, but we’re not there yet. In May, Hearst International reported that it was selling around 600,000 tablet editions a month. That’s not bad, but it’s nothing compared to the 22 million magazines the publisher sells every month in print. That disparity will diminish as more people buy tablets, but there’s another significant hurdle standing in the way of the tablet magazine: no one has really figured out how to do them right.
So when Opening Ceremony, the taste-making international clothing boutique, was planning its new once-a-year magazine and attendant iPad app, they decided to do something a little bit radical.
A breakdown of what the average American household buys, based on government data (PDF) for December, 2011.
We didn’t include everything, but we included the biggies, as well as some smaller categories that caught our eye.
Source: Bureau of Labor Statistics
Credit: Lam Thuy Vo / Planet Money
Dear average Americans, please spend more on books, magazines, and newspapers and less on alcohol. Your friend, Newsweek.
We second that emotion, but can we start with lowering the utilities bill first? Signed, Fast Company