Tweeter Home Entertainment (TWTRQ) was a consumer electronics retailer that sold TVs, car radios, home theater systems, and the like at more than 100 U.S. stores. In 2007 it filed for Chapter 11 bankruptcy protection and had its assets sold to a new owner, who also filed for Chapter 11 a year later.
Let’s get this out of the way: Betabrand calls its synthetic fleece Vagisoft. Yes, it’s material named after a woman’s privates. And yes, cofounder Chris Lindland is aware of the product’s Beavis & Butthead-ness and occasionally fields complaints from people who aren’t comfortable with the concept—despite the fact that Betabrand markets the resulting garments as “so ineffably comfy, test subjects had to be removed from them with the Jaws of Life.”