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You might think of Bit.ly simply as a service that shortens links for your Twitter feed. But to Hilary Mason, the company’s chief scientist, Bit.ly is building a fresh new way to know what’s going on in the world.

Check out this video to learn more about Bit.ly’s mission and what inspires Mason to keep innovating.

Read more about how Bit.ly reveals the web and the world.

See more from our Who’s Next series for more profiles of big thinkers.