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Hue, a wireless lighting system, allows you to “tune” your lights to up to 16 million different colors. 
You can control them remotely so that you don’t walk into a dark house. You can adjust the color or intensity to increase concentration or relaxation, based on years of studies on the effect of light on human behavior. Hue can even produce gentle reminders, so that your hallway lights automatically turn blue on a rainy morning (Bring your umbrella today) or so your house lights dim steadily beginning at 8 a.m. (Time to catch the train). Thanks to LEDs’ ability to accept digital signals, in other words, home illumination isn’t only about seeing or feeling better. It is an atmospheric conveyor of information, too.
"We’ve been making lighting products for 120 years, and until last year, for the home, all they did was turn on and off. We thought: Why not do more with it than just turn it on or off?" 
How Philips altered the future of light

Hue, a wireless lighting system, allows you to “tune” your lights to up to 16 million different colors. 

You can control them remotely so that you don’t walk into a dark house. You can adjust the color or intensity to increase concentration or relaxation, based on years of studies on the effect of light on human behavior. Hue can even produce gentle reminders, so that your hallway lights automatically turn blue on a rainy morning (Bring your umbrella today) or so your house lights dim steadily beginning at 8 a.m. (Time to catch the train). Thanks to LEDs’ ability to accept digital signals, in other words, home illumination isn’t only about seeing or feeling better. It is an atmospheric conveyor of information, too.

"We’ve been making lighting products for 120 years, and until last year, for the home, all they did was turn on and off. We thought: Why not do more with it than just turn it on or off?" 

How Philips altered the future of light