By the time I got a national syndication deal with Public Media International and moved to Los Angeles in 2007, I’d already been podcasting for a while. Contrary to what I’d imagined, though, the syndication deal wasn’t going to be enough to pay my bills. Given that L.A. is where my former co-host lived, I thought I’d start a new show with Jordan that consisted of all the stuff we used to do in college that wouldn’t fit on a nationally syndicated public radio show. Right around that time, some other opportunities also emerged. All of a sudden, we went from having this one radio show that was also a podcast to having a podcast network with four shows.
Jesse Thorn produces a web series that teaches men how to dress like grown ups. But he’s found a new way to make money off of his site while he’s sleeping like a baby. It’s not just ads. Thorn uses a bake-your-own-subscription service called Memberly to sell both pocket squares and newsletter subscriptions. One square, every other month, for $45 a pop; an “Inside Track” newsletter for $1 a week. He calls it the “Put This On Gentlemen’s Association.”