Ssense, a luxury retail company based out of Montreal, has recently introduced what they’re billing as the “world’s first interactive shoppable music video.” And yup, it’s pretty much exactly what it sounds like. I Think She Ready features Diplo, FKi, and Iggy Azalea all decked out and styled in brands and items carried by the site, while WireWax technology, which enables users to tag videos in essentially the same way they would a Facebook post, makes the “interactive shoppable” part possible.
As the mobile ad space evolves, more creative energy is being spent on interactive outdoor advertising. Here, a roundup of the best digital and otherwise interactive outdoor creativity—from facial recognition, augmented reality, and location-aware ads to poop bags. For more photos follow the link…
The one-of-a-kind Icelandic singer performs the first of 10 live versions of her album/interactive app suite tonight in at the New York Hall of Science in Queens. We talked to her about Biophilia’s inception, it’s evolution, and where, if anywhere, it will end.
One of the most talked-about—and harrowing—Sundance films wasn’t a film in the traditional sense. Hunger In L.A., which screened at the New Frontier Pavilion, is an interactive experience that puts participants in the middle of a shocking food line incident. Its creator, journalist-turned-documentarian Nonny de la Peña talks about the making of the project and its potential impact beyond Sundance.