Tim Cook’s iPad-doubting straw man is real. He’s IT consultant Bruce Berls. And as Fast Company found out, he doesn’t mind the shots fired.
We’re covering Apple’s 1 pm announcement live! Follow along. Right now we’re speculating about how nervous Tim Cook gets for these events:
"Steve [Jobs] would wig before keynotes. But it’s like the diva right before the opera. And Steve was brilliant at doing those presentations. And he’d spend months preparing. I mean, he was very passionate about this. He did a phenomenal job."
“It was like, oh my god, I can be so much more productive if I actually let my brain have a little downtime. When I get up in the morning I’m very sharp now. I can do things much faster. I’m much more focused. I feel much fresher. I feel like I used to feel before the Internet was popular.”
-Kord Campbell, who recently participated in a digital detox hosted by Camp Grounded. We’ve collected stories from people who regularly unplug from their devices.
Apple’s WWDC event kicked off yesterday, with Apple announcing a new OS X, a MacBook Air with better battery life, a redesigned iOS 7, among other things. Here are some WWDC resources to help you keep up:
- The best (and the rest) of the announcements from WWDC so far
- Things the new, cylindrical Mac Pro inescapably reminds us of (R2D2, anyone?)
- Oh, and if the new designs look familiar, that’s because they were probably stolen from Google, Twitter and Microsoft
- See how Apple’s designs have changed from iOS 6 to iOS 7, in photos. The new iOS 7 is flat, flat, flat. And speaking of which…
- Why Jony Ive is flattening iOS 7
- But the web is getting better so fast that Apple’s brand new OSes look… broken
- And if you couldn’t get into WWDC, try this alternative
- How to get the best features of iOS 7 right now: “iOS 7 won’t be coming to your iPhone and iPad until this fall, but a lot of its best features are available through third-party apps and jailbreak hacks right now.” (via Lifehacker)
- Apple’s WWDC keynote playlist: A collection of all the songs played before and during the event. (via Mashable)
- iOS 7 gives you the option to block calls and texts from specific numbers (via TechCrunch)
- Apple’s new “kill switch” might just save lives (via TheWeek.com)
We’ll be updating this list as new, great resources come to our attention. Feel free to flag great Apple or WWDC reads for us in the comments. Have you found any?
Books about fast-evolving fields can, obviously, get out of date pretty quickly. One solution: turn it into an iPad app that gets updated as needed.
In the new version of Paper released last week, you mix colors with your fingers, like it’s paint—only somehow more beautiful. This one magical feature burned a year of development time, resurrected the work of two dead German scientists, and got Apple’s attention.
Half a million people are still living without electricity in the New York area, but there’s a three-blocks-long line at the Apple store (source).
According to our Mark Wilson, with the iPad Mini, Apple switches from offense to defense. Apple is growing. The iPad Mini is a sign of growth’s costs.
For a full summary of today’s announcement, click here.
Tablets might save magazines someday, but we’re not there yet. In May, Hearst International reported that it was selling around 600,000 tablet editions a month. That’s not bad, but it’s nothing compared to the 22 million magazines the publisher sells every month in print. That disparity will diminish as more people buy tablets, but there’s another significant hurdle standing in the way of the tablet magazine: no one has really figured out how to do them right.
So when Opening Ceremony, the taste-making international clothing boutique, was planning its new once-a-year magazine and attendant iPad app, they decided to do something a little bit radical.
Today Hipstamatic will launch Snap, a free monthly culture and lifestyle magazine for the iPad featuring original editorial content and, naturally, gorgeous spreads of Hipstamatic photos. Snap reads like a traditional magazine: Eight sections (with names like “Cultured” and “Obsessed”) detail the hippest in music, fashion, food, and travel, gussied up with plenty of large and lush photographs. But more than a magazine, it’s also a clever pull for new Hipstamatic users, who CEO Lucas Buick tells Fast Company he draws in by capitalizing on a concept called FOMO (Fear Of Missing Out, for the misanthropes).
“Everyone wants to know why your friend’s photos are better than yours,” Buick says. “That gives us another opportunity to highlight our users. And when we highlight any of our users, they become evangelists for life.”