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I can picture Steve [Jobs] running into the Macintosh design group and saying really excitedly, ‘We’ve got this fantastic concept.’ His idea was that a nontechnical secretary should be able to go into a room alone with a Mac in a box and a letter opener and be doing useful work in one hour.

Our new book, Design Crazy, tells the story of how some of the most iconic Apple designs came about. It’s a great weekend read, and it’s in the iTunes store for $1.99!

All of the wonks were saying the personal computer was dead. And then one day—you never quite knew where Steve would get his ideas, because he would sometimes lay claim to others’ ideas as his own—Steve woke up and decided not only was the computer not dead, but it was more important than ever. The computer was the center of this ecosystem and there were spokes: pictures, work, music.

The story behind the iPod’s design

"I designed the boot image-a happy Mac-because we wanted the computer to be friendly. That was a word we tossed around a lot. The icon was inspired by those yellow smiley-face buttons, of course, and by the kind of things I used to draw when I was fourteen years old. We did the happy Mac, and then we did the unhappy Mac, which was never supposed to be seen. You know, like the bomb.”

Our new book, “Design Crazy," is the first oral history of Apple design, as told by the designers who were there. It’s fascinating. Check it out.

Just how original are Elon Musk’s designs for the Hyperloop? 

 Daryl Oster’s design for the ET3 has capsules weighing about 400 pounds that would could carry up to six people at speeds (in the initial design) of 370 mph. But the capsules could eventually get up to 4,000 mph (that’s Mach 5) in straight, unpopulated areas. That’s faster than any known aircraft (hence the ET3’s trademarked tagline “Space Travel On Earth”). The capsules would ride on a cushion of air and be propelled by a system of coordinated acceleration devices. Oster won his first patent for ETT in 1999. His associates and licensees have won several related patents for his ET3 system since. The most recent in 2007 was for a vehicle control system. Many press outlets have featured ET3 over the years, but most have been skeptical if not dismissive. In April 2012, design site Core77 featured pictures, a video, and a writeup of ET3, saying it made “outright incredible claims.”

Meet the Hyperloop lookalike…