FastCompany Magazine

The official Tumblr of Fast Company.

fastcodesign:

Kids who could identify golden arches and other junk food logos had higher BMIs than their brand-ignorant peers, researchers found.
A new study shows that young children who are familiar with unhealthy food branding—McDonald’s golden arches, Trix’s silly rabbit, Burger King’s crown—are more likely to be overweight than their brand-ignorant peers. Studies show that people who are overweight in childhood tend to stay that way. 

The researchers tested two groups of three- to five-year-olds on their knowledge of fast food and processed food brands like McDonald’s, Burger King, Coke, Pepsi, Fritos, and Doritos. They found that those who could correctly identify the sugar-and-grease-mongering logos tended to have higher body mass indexes (BMIs). “We found the relationship between brand knowledge and BMI to be quite robust,” said Anna McAlister, an MSU assistant professor of advertising and public relations who was a member of the research team.
Read More>

fastcodesign:

Kids who could identify golden arches and other junk food logos had higher BMIs than their brand-ignorant peers, researchers found.

A new study shows that young children who are familiar with unhealthy food branding—McDonald’s golden arches, Trix’s silly rabbit, Burger King’s crown—are more likely to be overweight than their brand-ignorant peers. Studies show that people who are overweight in childhood tend to stay that way

image

The researchers tested two groups of three- to five-year-olds on their knowledge of fast food and processed food brands like McDonald’s, Burger King, Coke, Pepsi, Fritos, and Doritos. They found that those who could correctly identify the sugar-and-grease-mongering logos tended to have higher body mass indexes (BMIs). “We found the relationship between brand knowledge and BMI to be quite robust,” said Anna McAlister, an MSU assistant professor of advertising and public relations who was a member of the research team.

Read More>

How researchers are using computer games to treat pain, aging, ADHD, and other ailments.
Feeling anxious, depressed, fearful, or unable to focus? Is your memory getting fuzzy? Medication might help. Therapy might help. And someday soon—according to neuroscientists, game designers, and drug makers—you might be prescribed a videogame that helps as much as (or more than) either. Here are a few of the innovative companies that are fusing game mechanics with principles of cognitive psychology to create a new paradigm for digital healing.
Read More>

How researchers are using computer games to treat pain, aging, ADHD, and other ailments.

Feeling anxious, depressed, fearful, or unable to focus? Is your memory getting fuzzy? Medication might help. Therapy might help. And someday soon—according to neuroscientists, game designers, and drug makers—you might be prescribed a videogame that helps as much as (or more than) either. Here are a few of the innovative companies that are fusing game mechanics with principles of cognitive psychology to create a new paradigm for digital healing.

Read More>

Ladies, now you can look forward to doing your Kegels.
“The device also gives you a little buzz when you’ve done the exercise correctly. If you want a little more incentive to keep going, yes, you can turn the vibration up.”
Read More>

Ladies, now you can look forward to doing your Kegels.

The device also gives you a little buzz when you’ve done the exercise correctly. If you want a little more incentive to keep going, yes, you can turn the vibration up.”

Read More>

If the placebo works as well as the active drug, we could perhaps take them the way we take pills today, perhaps even knowing they were fake. Several studies have shown placebos working even when patients knew what was happening.

Help Find A Placebo Treatment For Happiness

What if there was a pill that could bring you joy? Maybe all you need to do is simply believe.

Read More>

We have designed cities to make people ill.

"We are all suffering from the bad design in the world," Thomas Fisher, an architecture professor and dean of the University of Minnesota’s design college, declared at a panel at the American Institute of Architects convention in Chicago yesterday. Fisher was part of a discussion on the link between public health and architecture with Heather R. Britt and Jess Roberts of Allina Health, a Minnesota-based not-for-profit health care system.

Read More>

(via fastcodesign)

Thirty years ago, if you contracted measles or mumps in America, chances are you were born in a poor inner-city community. These days, you’re more likely to get sick if you come from a middle-class area.
The reason? Stupidity.
Read More>

Thirty years ago, if you contracted measles or mumps in America, chances are you were born in a poor inner-city community. These days, you’re more likely to get sick if you come from a middle-class area.

The reason? Stupidity.

Read More>