After eight years as president and CEO of Portland, Ore.-based natural grocery chain New Seasons Market, Lisa Sedlar left in late 2012 to make that earlier inspiration a reality. Based on her “7-11-meets-Whole-Foods” concept, she founded Green Zebra Grocery, which offers a range of mostly locally sourced health-conscious food packaged for convenience in a small, neighborhood store setting. She toiled to raise $1 million, and opened the first store in Portland’s Kenton neighborhood on October 8 of this year. Before raising her next round of funding for expansion, Sedlar was contacted by Katie Fitzgerald at CircleUp, a crowdfunding site that connects accredited investors with promising small consumer retail businesses. Through CircleUp, Green Zebra raised and just closed on its next $1 million—in three weeks.