Google X’s ambitious moonshot projects have included fantastical visions of space elevators and Back to the Future-style hoverboards. But its latest mission might be the stealthy research lab’s most important work yet: creating a detailed picture of a truly healthy human body.
"What we want, in a sense, are people who know less and less about more and more." Read more>
“If Back to the Future has taught us anything, it’s that hoverboards are amazing, and it is one of 2014’s inexcusable tragedies that they are not yet real.”
An inside look at the inner-workings of Google’s top-secret research lab.
Google X isn’t like most R&D labs. In this month’s feature, Fast Company was granted first-of-its kind access into Google’s top-secret research laboratory, where “moonshots” trump real-world feasibility, and failure is openly encouraged. “If we can get to a no quickly on an idea, that’s almost as good as getting to a yes,” says Rich DeVaul, head of Google X’s Rapid Evaluation team in the video above. Hit play to watch what happens when the very active imaginations of some very smart people are given free rein to fail.
“Once this hypothetical machine was built, “it could take you from ground to orbit with a net of basically zero energy.”
Space elevators, teleportation, hoverboards, and driverless cars: The top-secret Google X innovation lab opens up about what it does—and how it thinks. Read more>