She’s lived and breathed GM most of her life. She’s worked there since age 18. “I was on the line … all day long,” the now first female CEO of a major American automobile company recently told Fast Company editor-at-large Jon Gertner over tea. Here’s a look into how Barra will lead GM.
“Mary Barra has just been named CEO of General Motors. From our profile of Barra back in 2011:
‘You talk about the perception 10 or 15 years ago of what a Buick was,’ Barra says. ‘Clearly that’s in certain consumers’ minds. In my mind, the one and only way out of that is great products. That is the only way out of it.’”
Mary Barra’s job: to make every GM car sleeker, sharper, and more efficient. Oh, and can she design and build them faster too?