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"Play is powerful. And the toys you play with impact the story you tell," Nadeau says. "I think there’s room out there to hopefully uncouple these more adult messages about beauty and sexuality and give back some of the power that exists. We’re not anti-dollar, anti-princess; we just want to let girls take ownership of these powerful, active storylines."
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"Play is powerful. And the toys you play with impact the story you tell," Nadeau says. "I think there’s room out there to hopefully uncouple these more adult messages about beauty and sexuality and give back some of the power that exists. We’re not anti-dollar, anti-princess; we just want to let girls take ownership of these powerful, active storylines."

Read More>

Tutus, Sparkly Nail Polish, And Half-Pipes: These 6-Year-Olds Will Make You Want To Raise Skateboarding Girls

The three 6-year-old girls who make up the Pink Helmet Posse, profiled by The New York Times, in a short Op-Doc, are equal parts adorable and badass. The film opens with the three friends, Relz, Bella, and Sierra, painting their nails in the middle of a skate park. Next, we see them dropping into a half-pipe and maneuvering around a pile of leaves. The rest of the film follows the insanely talented crew as they practice tricks, fall on their faces, and get scared of bees.

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The response to Fast Company's recent feature story, “The Case for Girls,” has been incredible. First, digital agency AKQA’s mock ad campaign became a real-life call to action and a mobilizing worldwide event. Now social media agency Lovesocial has announced a partnership with indie doc Miss Representation and reached out to Fast Company to create an infographic to illustrate the stats featured in our story.

The response to Fast Company's recent feature story, “The Case for Girls,” has been incredible. First, digital agency AKQA’s mock ad campaign became a real-life call to action and a mobilizing worldwide event. Now social media agency Lovesocial has announced a partnership with indie doc Miss Representation and reached out to Fast Company to create an infographic to illustrate the stats featured in our story.

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.
Agency: Everybody Shout
TARGET DEMO: MEN AROUND THE WORLD
The Ad Folks:Shout is part of She Says, a network of 3,000 ad women who collaborate outside their day jobs on campaigns directed at women.
Their Campaign Strategy:This ad shouts what studies suggest—that female leaders can be more empathetic and inspirational. The ad evokes movie posters because its creators “expect to see plenty of successful females coming soon to a corporation, startup, or Oval Office near you.”
From The Case For Girls

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

Agency: Everybody Shout

TARGET DEMO: MEN AROUND THE WORLD

The Ad Folks:
Shout is part of She Says, a network of 3,000 ad women who collaborate outside their day jobs on campaigns directed at women.

Their Campaign Strategy:
This ad shouts what studies suggest—that female leaders can be more empathetic and inspirational. The ad evokes movie posters because its creators “expect to see plenty of successful females coming soon to a corporation, startup, or Oval Office near you.”

From The Case For Girls

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.
 
Agency: Cramer-Krasselt
TARGET DEMO: U.S. MALES
The Ad Folks:For our challenge, the competition between the two offices of Cramer-Kasselt pitted two of their creative teams in two different offices—Milwaukee and Chicago—to compete for the top ad spot. The Chicago office’s “Hope It’s A Girl” campaign made it into the magazine but their second runner-up, “Don’t Diss Daughters” was too good to leave on the cutting room floor.
Their Campaign Strategy:The message is a humorous reality check: your future little girl doesn’t get to choose you either. A fully-function website, www.dontdissdaughters.com, helps drive the point home: before you go dissing girls, take a good look at yourself as a future dad.

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

Agency: Cramer-Krasselt

TARGET DEMO: U.S. MALES

The Ad Folks:
For our challenge, the competition between the two offices of Cramer-Kasselt pitted two of their creative teams in two different offices—Milwaukee and Chicago—to compete for the top ad spot. The Chicago office’s “Hope It’s A Girl” campaign made it into the magazine but their second runner-up, “Don’t Diss Daughters” was too good to leave on the cutting room floor.

Their Campaign Strategy:
The message is a humorous reality check: your future little girl doesn’t get to choose you either. A fully-function website, www.dontdissdaughters.com, helps drive the point home: before you go dissing girls, take a good look at yourself as a future dad.