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Do web surveys make you want to die? Boy, we’ve got a surprise!


In his recent job as a Microsoft employee, Ryan Panchadsaram had to travel by plane a fair amount. He kept noticing that the airlines had an annoying habit of sending him a survey via email the day after his flight—right while he was in the middle of work, and so he would never bother with it. Furthermore, the surveys were often complicated, unwieldy grids where he was forced to deliver absurd shades of nuance (was he “neutral,” or just “mostly neutral,” about his in-flight service?). Why couldn’t the airline have just sent him a simple survey while he was waiting on the tarmac, or in the taxi home—when he was bored and looking for something to do?
That’s the thinking behind Funnel, a simple and attractive survey tool for iPhone, iPad, and Android. Panchadsaram and a colleague, Jimmy Do, left longstanding jobs at Microsoft in the fall and have been bootstrapping their survey tool ever since. Funnel launches next week.
A number of the features of Funnel are nice, if obvious. Since it’s usable on a smartphone or tablet, it relies on touch rather than clicking, which Panchadsaram calls a “completely different,” more natural experience when compared to the standard Survey Monkey fare. Funnel also has pleasing design, something we hardly expect from surveys—but why shouldn’t we?



We’re definitely not “indifferent” to this startup.

Do web surveys make you want to die? Boy, we’ve got a surprise!

In his recent job as a Microsoft employee, Ryan Panchadsaram had to travel by plane a fair amount. He kept noticing that the airlines had an annoying habit of sending him a survey via email the day after his flight—right while he was in the middle of work, and so he would never bother with it. Furthermore, the surveys were often complicated, unwieldy grids where he was forced to deliver absurd shades of nuance (was he “neutral,” or just “mostly neutral,” about his in-flight service?). Why couldn’t the airline have just sent him a simple survey while he was waiting on the tarmac, or in the taxi home—when he was bored and looking for something to do?

That’s the thinking behind Funnel, a simple and attractive survey tool for iPhone, iPad, and Android. Panchadsaram and a colleague, Jimmy Do, left longstanding jobs at Microsoft in the fall and have been bootstrapping their survey tool ever since. Funnel launches next week.

A number of the features of Funnel are nice, if obvious. Since it’s usable on a smartphone or tablet, it relies on touch rather than clicking, which Panchadsaram calls a “completely different,” more natural experience when compared to the standard Survey Monkey fare. Funnel also has pleasing design, something we hardly expect from surveys—but why shouldn’t we?

We’re definitely not “indifferent” to this startup.