Meet the Loop. Could this be energy efficiency “Livestrong” symbol?
What is the rallying cry for the nascent energy efficiency movement? Last fall, Frog Design organized-a day-long session for entrepreneurs, designers, and executives to sketch out a symbol (or a brand) for energy efficiency and the smart grid. The session yielded some promising ideas that have been fleshed out into three full-fledged design concepts.
Our favorite design is the Loop, a mobius strip meant to remind us of “our contributions to a never-ending natural cycle: from engineers to consumers, from plants to transmission cables to homes, from the Earth to our fingertips, and back again.” Frog imagines that the Loop could at first be used as a lifestyle statement, much like the Livestrong symbol. Eventually, the Loop could be used as a rooftop energy generator or plug-in monument to energy efficiency.
To see more concepts, click here.