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The $4 billion gum industry has gone into freefall, with sales down 11% and volume down 20% in the past five years. No type of gum is immune—everything from sugar-free gum to bubble gum is experiencing the drop in sales. What’s going on?
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The $4 billion gum industry has gone into freefall, with sales down 11% and volume down 20% in the past five years. No type of gum is immune—everything from sugar-free gum to bubble gum is experiencing the drop in sales. What’s going on?

Read More>

fastcodesign:

Kids who could identify golden arches and other junk food logos had higher BMIs than their brand-ignorant peers, researchers found.
A new study shows that young children who are familiar with unhealthy food branding—McDonald’s golden arches, Trix’s silly rabbit, Burger King’s crown—are more likely to be overweight than their brand-ignorant peers. Studies show that people who are overweight in childhood tend to stay that way. 

The researchers tested two groups of three- to five-year-olds on their knowledge of fast food and processed food brands like McDonald’s, Burger King, Coke, Pepsi, Fritos, and Doritos. They found that those who could correctly identify the sugar-and-grease-mongering logos tended to have higher body mass indexes (BMIs). “We found the relationship between brand knowledge and BMI to be quite robust,” said Anna McAlister, an MSU assistant professor of advertising and public relations who was a member of the research team.
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fastcodesign:

Kids who could identify golden arches and other junk food logos had higher BMIs than their brand-ignorant peers, researchers found.

A new study shows that young children who are familiar with unhealthy food branding—McDonald’s golden arches, Trix’s silly rabbit, Burger King’s crown—are more likely to be overweight than their brand-ignorant peers. Studies show that people who are overweight in childhood tend to stay that way

image

The researchers tested two groups of three- to five-year-olds on their knowledge of fast food and processed food brands like McDonald’s, Burger King, Coke, Pepsi, Fritos, and Doritos. They found that those who could correctly identify the sugar-and-grease-mongering logos tended to have higher body mass indexes (BMIs). “We found the relationship between brand knowledge and BMI to be quite robust,” said Anna McAlister, an MSU assistant professor of advertising and public relations who was a member of the research team.

Read More>

American soldiers can’t drink when they’re fighting overseas, but returning vets can work wonders in the brewery.
Among the thousands of beers that will be drank near Fort Bragg this Fourth, there will be at least one that got its start in the war zone of Iraq. Working as medics in a Baghdad hospital, becoming numb to the wounds of war that they treated around the clock, Gerald Montero and two other medics spent their downtime talking about all the beer they would drink and make upon their return. When Eric Whealton, Tito Valenzuela, and Montero all finished their tours and arrived at Fort Bragg, they found a community perfect for launching their inaugural brew, Dirtbag Ales.

A “dirtbag” is defined by Urban Dictionary as a person who is a committed to an extreme lifestyle to the point of abandoning societal norms. There is some of that in this trio of veteran brewers, and in many of the military veteran brewers across the country. 
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American soldiers can’t drink when they’re fighting overseas, but returning vets can work wonders in the brewery.

Among the thousands of beers that will be drank near Fort Bragg this Fourth, there will be at least one that got its start in the war zone of Iraq. Working as medics in a Baghdad hospital, becoming numb to the wounds of war that they treated around the clock, Gerald Montero and two other medics spent their downtime talking about all the beer they would drink and make upon their return. When Eric WhealtonTito Valenzuela, and Montero all finished their tours and arrived at Fort Bragg, they found a community perfect for launching their inaugural brew, Dirtbag Ales.

image

A “dirtbag” is defined by Urban Dictionary as a person who is a committed to an extreme lifestyle to the point of abandoning societal norms. There is some of that in this trio of veteran brewers, and in many of the military veteran brewers across the country. 

Read More>