Like to drink beer while bowling? This new packaging concept combines the two activities into one.
Most of us are pretty proud of ourselves when we recycle a bottle instead of throwing it into the trash. But recycling isn’t a perfect process. If you’re recycling aluminum, it’s highly efficient, but glass—which is so beloved for beer and wine drinkers—is ostensibly a wash.
Enter Ford Jekson, a conceptual drink by Constantin Bolimond. It reimagines the six-pack as a reusable toy that you can bowl with. Each bottle becomes a pin, and a ball—which appears to have no practical purpose beyond being a ball—comes packaged with it to complete the game.
“When the menu is on the screen and you’re hungry, you add a side dish. You click, its ready to go. Over the phone you just order what you set out to. We see way less impulse purchases of appetizers over the phone. We also see a lot more upsells, items like street cart fries are two bucks extra with the meal because it’s in front of you.”
A bowl of honey oozes into frame. A cup of cocoa is carefully tipped to spill in casual opulence. Nuts and seeds are sprinkled everywhere. A cutting board is turned a few millimeters to the perfect angle. Whose hands are doing the work? We never know.
This isn’t a professional food photo shoot. It’s a live cooking show called nowyourecooking. By Stockholm creative agency House of Radon, in a promotion for Electrolux, the video looks nothing like your average Food Network programming, in which an overzealous personality talks you through the steps of making some new spin on boneless skinless chicken breasts. Instead, there are no words at all, as a camera fixates on a meticulously staged and styled kitchen surface, and you watch dishes get prepared like a cover of Saveur has come to life.
The problem? No one really wanted to share their candy-buying habits. “People got angry—playfully—with the Twitter account that sends the messages,” Hayward says. “They’d say things like ‘I thought this was our secret, why are you telling everyone I bought snacks?’”
There are easily thousands of bars in New York City. And while there are maps of historic watering holes, and lists of the city’s best new bars, there has yet to exist a savvy map of the new drinking staples in town. Luckily, Pop Chart Lab’s latest print, The Distinguished Drinkeries of New York City, is a handy compendium of New York’s most refined places to go when you want to get a buzz on.
The good news: Finally, after nearly a year, there is no Cronut line! The bad news: It’s because Dominique Ansel’s bakery was shut down by the Department of Health for an apparent rodent problem on Friday afternoon. (I wonder what they’re going to do with all those extra Cronuts?)
For the most part, the visualization reinforces half-marketed, half-social stereotypes. Coors really does “tap the Rockies,” and people in the Lone Star state actually drink Lone Star. Corona is the beer of beaches—the kids in SoCal love it — though don’t tell Floridians and their Yuengling that. And Milwaukee’s Best is absolutely a popular drink in Milwaukee.