The TBWA creative director talks about his collaboration with director Jonathan Glazer and breaks down his storytelling process.
A keen attention to detail, particularly unexpected details, is clear in Campbell’s work. Part of that, he says, is how his process for constructing a story always keeps an eye on the sidelines. “It’s weird,” says Campbell. “It’s like tunnel vision and peripheral vision at the same time. I know where I want to go eventually but I’m also interested in everything that’s going on at the margins. So I‘m trying to bring in things that perhaps shouldn’t matter, but I’m thinking about what that thing that shouldn’t matter has to do with where I’m going.”
Pixar’s animators have been known to tie their films together with subtle references. But the clip above reveals some of the harder-to-find hidden gems, like the grape soda thread you likely did not notice in both Toy Story and Up.
"These villains are not those kinds of villains [Shakespearean]. Sure, there’s palace intrigue and ambition, insane jealousy and a will to power, but our modern villains seem to be demonic in their cluelessness.” - Errol Morris On The Value Of Just Listening
“I was really interested in the idea of, ‘Just when she thinks she’s out, they pull her back in.’ I figured that as long as I really serviced that idea, I felt like I could make the bulk of the Veronica Mars fans happy, and that most of the rest of the stuff would be like dessert.”
In This Exclusive Excerpt From Creativity, Inc., Ed Catmull Unveils One Of His Management Tools — The Pixar Braintrust, Which Has Helped The Animation Powerhouse Score 14 Box-Office Hits In A Row.
A hallmark of a healthy creative culture is that its people feel free to share ideas, opinions, and criticisms. Our decision making is better when we draw on the collective knowledge and unvarnished opinions of the group. Candor is the key to collaborating effectively. Lack of candor leads to dysfunctional environments. So how can a manager ensure that his or her working group, department, or company embraces candor? By putting mechanisms in place that explicitly say it is valuable. One of Pixar’s key mechanisms is the Braintrust, which we rely on to push us toward excellence and to root out mediocrity. It is our primary delivery system for straight talk. The Braintrust meets every few months or so to assess each movie we’re making. Its premise is simple: Put smart, passionate people in a room together, charge them with identifying and solving problems, and encourage them to be candid. The Braintrust is not foolproof, but when we get it right, the results are phenomenal.