Two weeks ago, at Fast Company's Innovation by Design conference, Burberry CEO Angela Ahrendts spent time on stage praising her company’s recent collaboration with Apple for a fashion show. What Ahrendts neglected to mention, however, was that her partnership with Apple would soon extend beyond the runway.
Today, Apple announced that Ahrendts would be joining the company as senior vice president of retail and online stores, a newly created position, reporting to CEO Tim Cook. In her role, Ahrendts will “have oversight of the strategic direction, expansion and operation” of the Apple “consumer experience on and offline,” according to a statement Apple released late Monday evening. Most significantly, she brings a reverence for design and customer experience that’s consistent with Apple’s DNA—unlike her predecessor John Browett—which will be crucial in rejuvenating Cupertino’s retail experience.
Let’s get this out of the way: Betabrand calls its synthetic fleece Vagisoft. Yes, it’s material named after a woman’s privates. And yes, cofounder Chris Lindland is aware of the product’s Beavis & Butthead-ness and occasionally fields complaints from people who aren’t comfortable with the concept—despite the fact that Betabrand markets the resulting garments as “so ineffably comfy, test subjects had to be removed from them with the Jaws of Life.”
Would you shock your brain to improve your gaming high score? If so, Foc.us might be for you. The headset is supposed to help gamers “overclock” their brains by passing an electrical current through the prefrontal cortex. “Excite your prefrontal cortex and get the edge in online gaming,” says the Foc.us website.
Engadget’s Nicole Leesaid sheexperienced a burning and tingling sensation with Foc.us:
“We strapped the headset on for ourselves at a recent event, and we found it to be a weird experience. There was a strange, almost burning, sensation on the right part of our forehead, while the rest merely tingled. Oxley told us that it was normal for some people to feel it more on one side than the other, and that tDCS does take some getting used to. After about eight minutes, the tingling sensation remained even after we removed the headset. We didn’t really feel our powers of concentration improve that much afterward, but it’s hard to say after such a limited time.”
It’s interesting to see what has and has not changed over time, or as Mark Wilson put it, “sneakers have run on a sort of quarantined evolutionary track seemingly independent of the whims of popular fashion.”