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"The reason why I can produce beautiful sweatshirts with tons of needlework and paneling and gussets, and custom hardware, is because I’m investing way, way more into my product than my competitors are."

The "Greatest Hoodie Ever" is a bold claim. But American Giant makes a case for itself.

"[The challenge] is getting communities and getting companies to truly keep pace with every single individual because this"—she waved her iPhone—"is enabling them," she said. "If you want to keep the next generation and if you want them to be united, you have to see this is how they live. You have to blow up all your existing policies—everything!—and rebuild them around this."
This summer, we asked Burberry CEO Angela Ahrendts about her company’s greatest challenge. That her first thought was to compare Burberry’s hurdles with that of Apple’s is telling. Today, Apple named Ahrendts as the company’s new senior vice president of retail.

"[The challenge] is getting communities and getting companies to truly keep pace with every single individual because this"—she waved her iPhone—"is enabling them," she said. "If you want to keep the next generation and if you want them to be united, you have to see this is how they live. You have to blow up all your existing policies—everything!—and rebuild them around this."

This summer, we asked Burberry CEO Angela Ahrendts about her company’s greatest challenge. That her first thought was to compare Burberry’s hurdles with that of Apple’s is telling. 

Today, Apple named Ahrendts as the company’s new senior vice president of retail.

Two weeks ago, at Fast Company's Innovation by Design conference, Burberry CEO Angela Ahrendts spent time on stage praising her company’s recent collaboration with Apple for a fashion show. What Ahrendts neglected to mention, however, was that her partnership with Apple would soon extend beyond the runway.
Today, Apple announced that Ahrendts would be joining the company as senior vice president of retail and online stores, a newly created position, reporting to CEO Tim Cook. In her role, Ahrendts will “have oversight of the strategic direction, expansion and operation” of the Apple “consumer experience on and offline,” according to a statement Apple released late Monday evening. Most significantly, she brings a reverence for design and customer experience that’s consistent with Apple’s DNA—unlike her predecessor John Browett—which will be crucial in rejuvenating Cupertino’s retail experience.

Two weeks ago, at Fast Company's Innovation by Design conference, Burberry CEO Angela Ahrendts spent time on stage praising her company’s recent collaboration with Apple for a fashion show. What Ahrendts neglected to mention, however, was that her partnership with Apple would soon extend beyond the runway.

Today, Apple announced that Ahrendts would be joining the company as senior vice president of retail and online stores, a newly created position, reporting to CEO Tim Cook. In her role, Ahrendts will “have oversight of the strategic direction, expansion and operation” of the Apple “consumer experience on and offline,” according to a statement Apple released late Monday evening. Most significantly, she brings a reverence for design and customer experience that’s consistent with Apple’s DNA—unlike her predecessor John Browett—which will be crucial in rejuvenating Cupertino’s retail experience.

Let’s get this out of the way: Betabrand calls its synthetic fleece Vagisoft. Yes, it’s material named after a woman’s privates. And yes, cofounder Chris Lindland is aware of the product’s Beavis & Butthead-ness and occasionally fields complaints from people who aren’t comfortable with the concept—despite the fact that Betabrand markets the resulting garments as “so ineffably comfy, test subjects had to be removed from them with the Jaws of Life.”

The surprising market for a fleece named after ladyparts

Nike’s redesigned NFL uniform that everyone will be talking about tonight

  1. The helmet’s unique design fades from matte black in front to shiny gold in the rear.
  2. Nike’s Jags jersey is made out of high-tech stretch material that hugs the torso for a sleek look but still offers the necessary range of motion.
  3. An armed-forces-style badge is a nod to Jacksonville’s sizable military community.
  4. The belt adds hidden padding, which could help players avoid hip pointers, a common injury.
  5. When a player interlaces his hands just the right way, the gloves create a single image, the team logo.

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Would you shock your brain to improve your gaming high score? If so, Foc.us might be for you. The headset is supposed to help gamers “overclock” their brains by passing an electrical current through the prefrontal cortex. “Excite your prefrontal cortex and get the edge in online gaming,” says the Foc.us website.

Engadget’s Nicole Lee said she experienced a burning and tingling sensation with Foc.us:

We strapped the headset on for ourselves at a recent event, and we found it to be a weird experience. There was a strange, almost burning, sensation on the right part of our forehead, while the rest merely tingled. Oxley told us that it was normal for some people to feel it more on one side than the other, and that tDCS does take some getting used to. After about eight minutes, the tingling sensation remained even after we removed the headset. We didn’t really feel our powers of concentration improve that much afterward, but it’s hard to say after such a limited time.”

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