Banana Republic, for its fall fashion line, has put together a “Startup Guy” look, which reads more “Brooklyn Guy on the L train” than hoodie-wearing tech dork. But no matter: Fashion is aspirational. “The Startup Guy” outfit isn’t what dudes working in tech today actually wear, it is what they may want to look like after they see BR’s latest catalog.
But what exactly makes this man in khakis and a blue button-down—pretty standard fare for business casual—the prototypical “startup guy”? Fast Company tried discern what about this getup Banana Republic thinks screams “startup guy.”
It’s hard to call someone a damn, dirty ape—as Charlton Heston once famously did—when they’re decked out head to toe in Armani.
Capsule — arguably the most influential men’s fashion tradeshow in North America — started from an unlikely source: Shiny, expensive t-shirts.
The first Capsule show back in 2007 featured just 45 designers. Now the show carves out room for 777 designers from 25 countries around the world.
BMPW founders: Edina Sultanik, Deirdre Maloney, and Minya Quirk
"A great candidate for Capsule is a brand that’s made by real people who love what they’re doing on a small to mid-sized level," says Minya Quirk.
At 76, Miyake is still trying to make people think critically about design.
Japanese designer Issey Miyake retired many years ago from catwalk shows and seasonal collections, leaving a team of disciples to take care of the clothes. But Miyake, who is as famous for engineering the perfect pleat as he is for producing Steve Jobs’s signature black turtlenecks, remains startlingly creative.
And what will bubblegum princesses wear on flights from L.A. to Puerto Vallarta now that the velour tracksuit brand is gone?
Last week, Juicy Couture announced it will be closing all U.S. stores by the end of June, Racked reported.
For those for whom a little silver J on a zipper symbolized bitchy popular-girl oppression in middle school—a sign to run as fast as your dorky Keds could carry you—the announcement might bring a kind of vindication, a sweet relief. The reign of the velour tracksuit has ended. The brand’s downfall is a cautionary tale to businesses and fashion designers: creating one year’s hottest trend doesn’t necessarily guarantee a brand’s longevity.
Ten years ago, Juicy was the unofficial sponsor of the Mystic-tanned Hollywood set and their plasticky emulators in high schools around the country (as 2004’s Mean Girls satirized). The brand was best known for velour tracksuits in cotton candy pinks and blues with “JUICY” stamped in rhinestones on the backside (especially troubling when worn by 11-year-olds). Paired with Uggs and Northface jackets, these sweats became a lazy-chic celebutante uniform, beloved by the likes of Paris Hilton, Kim Kardashian, Jessica Simpson, and Eva Longoria (in real life and in character on Desperate Housewives). In 2003, the New York Times reported that Juicy had been “built from a $200 start-up to a $51 million concern.”
He homogenized the hipster look, popularized porny ads, and championed local manufacturing.
With its pop-sleaze aesthetic, American Apparel has helped shape (and ironically undercut) the standard tropes of fashion culture. As chairman and CEO of American Apparel, Dov Charney embraced taboo subjects, traded in nostalgia, and pumped out designs using skin-tight spandex and plenty of sheer fabric. He played with perversity in the brand’s clothes and advertising. He took the hipster look mainstream and homogenized it.
Charney was canned this week from the company he founded in 1998. The decision grew out of an “ongoing investigation into alleged misconduct,” the brand said in a statement. Charney, who held the position for 25 years, sold sleaze—in ways both savvy and ugly. Savvy was how he let the suggestion of impropriety pervade the company’s designs, and then amped it up while throwing in plenty of nostalgia. There’s little in those stores that doesn’t speak to teenage hormones fully raging, figuring out what to wear to the pool party and what will enable a hook-up. It’s Fast Times At Ridgemont High come to life.
… Even if you never set foot in an American Apparel store, you’re probably familiar with its soft-core ads plastered on billboards and buses. This sexual libertarianism came from the top down. Charney embraced the fact that sex sells in a more explicitly frank (and provocative) way than other major retailers. One ad, which featured Charney posing with employees, was captioned “in bed with the boss.”
Perhaps consider quitting your day job to write about shoes.
"Bloggers are becoming brands in themselves, turning their musings on fashion into businesses."
Exposed: A History of Lingerie charts how designers responded to feminist demands for better underwear over 300 years of ill-fitting, freeform, and racy lingerie.
“Burn up the corsets!” clothing reform activist Elizabeth Stuart Phelps wrote in 1873. “Make a bonfire of the cruel steel that has lorded it over the contents of the abdomen and thorax for so many years and heave a sigh of relief: for your ‘emancipation,’ I assure you, has from this moment begun.”
We have feminism to thank for making our underwear more comfortable, a truth that’s clearly reflected in Exposed: A History of Lingerie, now on view at the Museum at Fashion Institute of Technology (FIT). The more than 70 pieces on view, from the 18th century to today—from girdles to the “no-bra” bras of the ‘60s—track the social and sexual mores of different eras through the lingerie that women wore. The show also reveals how designers (thank goodness) responded in very tactile ways to feminist demands for less oppressive underwear.
If you thought “Project Runway” was juicy and addictive, with its fashion drama queens, speed-design challenges, and icy judges, imagine injecting it with the raging hormones of adolescence. There you have the premise of Lifetime’s newly announced Threads, a “Project Runway”-inspired fashion competition reality show for teenage designers.
What does the future of fashion look like?
Your pocket is now a total dead zone.
Dress for both the job you want and the job you have with these apps for refreshing your spring wardrobe.