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New gear to keep you safe riding your bike at night, and looking badass while you’re at it. 

“As long as the driver has his headlights on, the biker will be visible for as far as the eyes can see.”

Read More>

New gear to keep you safe riding your bike at night, and looking badass while you’re at it. 

“As long as the driver has his headlights on, the biker will be visible for as far as the eyes can see.”

Read More>

Betabrand, San Francisco-based e-commerce company, is showcasing a group of smart women in it’s newest assortment of spring clothing. But you won’t see just any smarties are appearing in Betabrand’s pants. “We sought out women with doctorates,” cofounder Chris Lindland tells CoCreate. You’ll see them reading or riding on the back of a motorbike, sporting stretch selvedge denim or shirtwaist dresses that range in price from $80 to $178. “Is it an industry first to focus on only the brainiest women? My guess: Yes.” 

The top 10 Most Innovative Companies in style:
Council of Fashion Designers of America—For giving the fashion industry a conscience.
Refinery29—For publishing fashion coverage that everyone wants to read. 
Editd—For using big data to analyze the whims of fashion trends. 
Farfetch—For creating a one-stop shop for browsing high-end boutiques around the globe. 
H&M—For branching out of the crowded chic-for-cheap space.
Read the full list

The top 10 Most Innovative Companies in style:

  1. Council of Fashion Designers of America—For giving the fashion industry a conscience.
  2. Refinery29—For publishing fashion coverage that everyone wants to read. 
  3. Editd—For using big data to analyze the whims of fashion trends. 
  4. Farfetch—For creating a one-stop shop for browsing high-end boutiques around the globe. 
  5. H&M—For branching out of the crowded chic-for-cheap space.

Read the full list

ruddyroye:

February 9, 2014 #realstyleny
For the next four days I will be taking over the Instagram feed of @fastcompany. The work will feature stories outside of the pomps and circumstance that is New York Fashion Week. And the hashtag for the week will be #realstyleny. Come follow. #oggl_ig #streetphotograph #streetportrait #documentary #nyc #nyfw #mdfw #fastcompany #igers #instagram #instamood #piciftheday (at Steve Madden)

More on the project here.

ruddyroye:

February 9, 2014
#realstyleny

For the next four days I will be taking over the Instagram feed of @fastcompany.
The work will feature stories outside of the pomps and circumstance that is New York Fashion Week. And the hashtag for the week will be #realstyleny. Come follow.
#oggl_ig #streetphotograph #streetportrait #documentary #nyc #nyfw #mdfw #fastcompany #igers #instagram #instamood #piciftheday (at Steve Madden)

More on the project here.

Bloomingdale’s and the CFDA have commissioned 48 couture helmets from the likes of Alice + Olivia, Donna Karan, Rag & Bone, and Marchesa.

"There are some fashionistas who really like football," says Natara Holloway, VP of consumer products at the NFL. "We want to be inclusive of all fans." More broadly, the helmets are part of an effort to give the NFL a softer touch. "We want to give people a new way of looking at football," Holloway says. "To surprise, and delight."

More: Top designers reimagine the football helmet

in its conception, its design process, and how it interacts with customers, Ministry of Supply arguably has more in common with the likes of Apple and Google than with J. Crew or Uniqlo.The company will prototype a limited run of a certain product (perhaps 50 to 200 units), sell it to customers, and solicit feedback. This infrared thermograph of the Aviator chinos was used to help the company understand where the heat gathers on the body in motion and inform design tweaks.