In a new book called A Social Strategy: How We Profit from Social Media, Harvard Business School Professor Mikolaj Jan Piskorski analyzed many datasets from many companies, Facebook included. The big insight he takes from looking at Facebook’s data is that, the more friends a user has, the less active he or she is. As people amass friends, the type of content they post becomes more generic, less personal (which explains Facebook’s sudden embrace of news media). The problem isn’t that parents, siblings, and teachers are on Facebook. It’s not even that everyone is on Facebook. It’s that Facebook makes it too easy to suddenly be someone’s “friend.” In high school, you know who your friends are: They’re right there. Or as Piskorski told me, “Of course teenagers hate Facebook and find it useless. In high school, you see your friends everyday!”
CEO Mark Zuckerberg’s audacious bid to rewire the app economy—and make his social network more relevant than ever.
Although Zuck has outlined his three-, five-, and 10-year goals for employees, he has never crisply explained publicly how all of these recent moves fit together, and that has gotten tech watchers buzzing about whether he and the company have lost their way. But after dozens of interviews with current and former employees, rivals, advertisers, developers, and users, it becomes clear that Zuckerberg has launched Facebook on an aggressive and potentially brilliant strategy—one that has very little to do with the company you think you know based on your desktop use of its social network. [Facebook granted Fast Company access to several company executives, but not to Zuckerberg or COO Sheryl Sandberg.] To make Facebook more relevant than ever, the company has targeted the very core of the app economy to fulfill its vision for the next half-decade. As the six lessons that follow illuminate, the great social network of the early 21st century is laying the groundwork for a platform that could make Facebook a part of just about every social interaction that takes place around the world.
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“If you are over 30… successful companies should not employ you.”
[h/t Noah Chestnut]
Want to clean up your Facebook feed but don’t have hours to spend on the task? There is a solution. Unfriend people on their birthdays.
At Facebook’s developer conference F8, the social network revealed several smaller ideas that build toward one really big one.
Yesterday, when Mark Zuckerberg took to the stage of F8—Facebook’s big development conference—he didn’t announce a big product consumers might care about, like Facebook Paper, or a new, multi-billion-dollar acquisition, like the texting app WhatsApp.
Instead, he announced a series of small tweaks and developer tools that could change the way users play with apps, share content, and hop from screen to screen. It was a revealing look into a deeper strategy:
[Image: Facebook via 1000 Words / Shutterstock]
At 2:38 p.m. on September 9, 2013, Jeremy Fowler posted a picture of his family wearing bicycle helmets while standing in front of the split-rail fence of a horse corral in nowhere New Hampshire. The reflection of their washed out skin bespoke the 2.0 megapixels of Jeremy’s flip phone camera. It was a strange image to arrive on my Facebook newsfeed, a pixilated tribute to Jeremy’s father who died 48 hours earlier. It was Jeremy’s last photograph with all of family members present, a gesture of quixotic solemnity in a medium where the earnest so often do not belong.
He accompanied the picture with this status: “Yesterday my dad unexpectedly went to be with the Lord, we’re glad that he’s in a far better place than we are but we will miss him so much, plz pray for our family during this difficult time!” To date, the post has received 62 likes and 33 comments from some of his 459 friends. Most have said things like, “God be with y’all!!! We have and will continue to pray.”
Death, typically such a huge taboo, was now a subject fit for Facebook, with all its abbreviated spellings and exclamation marks.
Read more. [Image: 55laney69/Flickr]
“In technology, there’s not too much you can do, short of criminal activity, that is going to stop you from moving on to the next opportunity.”
On Thursday, Facebook announced FB Newswire, a tool aimed at helping journalists “find, share and embed newsworthy content from Facebook in the media they produce.”
The resource is powered by Storyful, which finds and verifies breaking news shared across social networks.
[Image: Flickr user marcopako ]
“Facebook is not targeting or attacking the businesses they spent so many years cultivating—it’s just the natural evolution in marketing.”
The strong-arm approach on display here is emblematic of Facebook’s new app strategy, and its most aggressive play for mobile yet.
“Test participants who had used Facebook for 20 minutes reported being in a worse mood than those in two other test groups (one browsed the Internet, one served as a control and did nothing); the Facebook participants also felt their time had been used in a less meaningful way.
Amid the wreckage, behavioral researchers Sagioglou and Greitemeyer spotted a clue for why we go back: we think we’ll enjoy it. … Users seem to wrongly predict the emotional impact of using Facebook, Sagioglou tells Co.Design.”
“There’s a paranoia about the Internet and I think that we’re not realizing how valuable Facebook can be used properly.”
"The perfect Tweet length was right around 100 characters.” - The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online