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The haptic and tactile feedback of a Kindle does not provide the same support for mental reconstruction of a story as a print pocket book does.

Researchers at Norway’s Stavanger University say that you’re less likely to remember stuff reading it from a Kindle than you are a book, and the fact that you don’t have to turn the page may be part of the reason.

(Source: shortformblog)

shortformblog:

newsweek:

The state of California is suing San Francisco over the waterfront height limit that Bay Area residents voted into law back in June, arguing that the ballot measure usurps state power.
If California finds that measure offensive, wait ‘til San Francisco gets a crack at a ballot proposal to break up the whole damned state. A proposal to divide California into six new states could appear on the November 2016 ballot, courtesy of venture capitalist and self-proclaimed “Riskmaster” Timothy Draper.
According to Six Californias, the proposal has already garnered 1.3 million signatures, the first batch of which Draper submitted to election officials yesterday. If Draper has collected as many signatures as he says he has—and for the millions he’s spent on the effort, it had better be true—then this Six Flags Over California scheme will go before voters the year after next.
Six Californias, One Super City-State - CityLab

It’s official. We’ve found a crazier idea to come out of the Bay Area than this one.

shortformblog:

newsweek:

The state of California is suing San Francisco over the waterfront height limit that Bay Area residents voted into law back in June, arguing that the ballot measure usurps state power.

If California finds that measure offensive, wait ‘til San Francisco gets a crack at a ballot proposal to break up the whole damned state. A proposal to divide California into six new states could appear on the November 2016 ballot, courtesy of venture capitalist and self-proclaimed “Riskmaster” Timothy Draper.

According to Six Californias, the proposal has already garnered 1.3 million signatures, the first batch of which Draper submitted to election officials yesterday. If Draper has collected as many signatures as he says he has—and for the millions he’s spent on the effort, it had better be true—then this Six Flags Over California scheme will go before voters the year after next.

Six Californias, One Super City-State - CityLab

It’s official. We’ve found a crazier idea to come out of the Bay Area than this one.

shortformblog:

fastcodesign:

Kids who could identify golden arches and other junk food logos had higher BMIs than their brand-ignorant peers, researchers found.
A new study shows that young children who are familiar with unhealthy food branding—McDonald’s golden arches, Trix’s silly rabbit, Burger King’s crown—are more likely to be overweight than their brand-ignorant peers. Studies show that people who are overweight in childhood tend to stay that way. 

The researchers tested two groups of three- to five-year-olds on their knowledge of fast food and processed food brands like McDonald’s, Burger King, Coke, Pepsi, Fritos, and Doritos. They found that those who could correctly identify the sugar-and-grease-mongering logos tended to have higher body mass indexes (BMIs). “We found the relationship between brand knowledge and BMI to be quite robust,” said Anna McAlister, an MSU assistant professor of advertising and public relations who was a member of the research team.
Read More>

In other words, if advertising works well, it works too well.

shortformblog:

fastcodesign:

Kids who could identify golden arches and other junk food logos had higher BMIs than their brand-ignorant peers, researchers found.

A new study shows that young children who are familiar with unhealthy food branding—McDonald’s golden arches, Trix’s silly rabbit, Burger King’s crown—are more likely to be overweight than their brand-ignorant peers. Studies show that people who are overweight in childhood tend to stay that way

image

The researchers tested two groups of three- to five-year-olds on their knowledge of fast food and processed food brands like McDonald’s, Burger King, Coke, Pepsi, Fritos, and Doritos. They found that those who could correctly identify the sugar-and-grease-mongering logos tended to have higher body mass indexes (BMIs). “We found the relationship between brand knowledge and BMI to be quite robust,” said Anna McAlister, an MSU assistant professor of advertising and public relations who was a member of the research team.

Read More>

In other words, if advertising works well, it works too well.

shortformblog:

fastcodesign:

Google Just Turned Gmail Into Pinterest
Gmail’s new-ish tabbed inbox offers the mechanized convenience of sorting all of your solicitations—your Groupons and Gap coupons—into one pile away from your more important email. Right now, that pile—called the Promotions Tab—looks like any other tower of email. But in a new Gmail update, Google has transformed the design from list to Pinterest, with a grid of minimal white cards driven by prominent photos (along with a corporate logo, one-line summary, and the option to star or trash the deal).
More> Co.Design

Wow, that’s actually a good idea. 

shortformblog:

fastcodesign:

Google Just Turned Gmail Into Pinterest

Gmail’s new-ish tabbed inbox offers the mechanized convenience of sorting all of your solicitations—your Groupons and Gap coupons—into one pile away from your more important email. Right now, that pile—called the Promotions Tab—looks like any other tower of email. But in a new Gmail update, Google has transformed the design from list to Pinterest, with a grid of minimal white cards driven by prominent photos (along with a corporate logo, one-line summary, and the option to star or trash the deal).

More> Co.Design

Wow, that’s actually a good idea.