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According to Unroll.me, of 2.5 million unsubscribed emails, consumers were most displeased with emails from 1-800 Flowers, unsubscribing at a 52.5% rate, followed by spam from Ticketweb, which had a 47.5% unsubscribe rate.

  1. 1-800 Flowers: 52.50% unsubscribe rate
  2. Ticketweb: 47.50% unsubscribe rate
  3. Pro Flowers: 45.10% unsubscribe rate
  4. Expedia: 45.00% unsubscribe rate
  5. Active.com: 44.70% unsubscribe rate

Here are the other emails we hated getting

While email can sometimes be a quick and convenient way to gauge interest or disseminate information, it’s often not the best tool for the job, he said. About 20% of the time, we’re using email correctly—leveraging it to communicate across time zones or answer a well-defined question. But 80% of email traffic is ‘waste,’ he said—stuff that’s useless or really requires a phone call or face-to-face discussion.

Why 80% of your emails are a total waste

I am here” day is a time to “set aside our technology and to-do lists, choose a quarter of the city we wanted to know better, and explore it for a full day… . [It is] a kind of antimodern communal experiment: giving our gadgets a secular Sabbath; reveling in friendship and conversation of a kind that Facebook doesn’t do; being thickly in one place, not thinly everywhere.

Baratunde Thurston on the perks of taking a digital hiatus.
Here are four things that Baratunde Thurston realized during his 25-day hiatus from the internet:

1. I had become obsessed with The Information. 
2. I shared too much. 
3. I was addicted to myself. 
4. I forsook the benefits of the Industrial Age.

"The greatest gift I gave myself was a restored appreciation for disengagement, silence, and emptiness. I don’t need to fill every time slot with an appointment, and I don’t need to fill every mental opening with stimulus."

Here are four things that Baratunde Thurston realized during his 25-day hiatus from the internet:

1. I had become obsessed with The Information.

2. I shared too much.

3. I was addicted to myself.

4. I forsook the benefits of the Industrial Age.

"The greatest gift I gave myself was a restored appreciation for disengagement, silence, and emptiness. I don’t need to fill every time slot with an appointment, and I don’t need to fill every mental opening with stimulus."

I love my devices and services, and I love being connected to the global hive mind. I am neither a Luddite nor a hermit, but I am more aware of the price we pay: lack of depth, reduced accuracy, lower quality, impatience, selfishness, and mental exhaustion, to name but a few. In choosing to digitally enhance, hyperconnect, and constantly share our lives, we risk not living them…

Baratunde Thurston 

From his piece #Unplug: Baratunde Thurston left the internet for 25 days, and you should too.

Here’s more about #unplugging