1. The “McDonald’s theory of bad ideas”
This isn’t entirely new, but I love how Jason Jones recasts it to apply to group collaboration. We probably know what we’d all want in an ideal world. But the hardest part is establishing a floor—what suggestion sucks so much that we’d never do it? Let’s start there and work our way up. The by-product is that we all reveal what we consider to be “self-evidently bad,” a process which, in and of itself, can help everyone question their assumptions.
2. Julian Assange’s take on the new book by Google Executive Chairman Eric Schmidt
The book is, he says, “an attempt by Google to position itself as America’s geopolitical visionary,” a notion I find alternately horrifying and inspiring. The piece strikes at the core of my ambivalence about Google, which is a subject of something I’m writing this week, two weeks after my trip to their big developer conference. I’ve never come across a company with such vision in some areas—try out a Chromebook Pixel—and such a sad lack of humanity in others—ahem, Google Glass. Never has such a bipolar company had so much power, so much money, and such an uncertain future as they wean off display advertising.
I spotted the founder of this company at Google I/O wearing a full-length, multicolored glowing faux-fur coat that absolutely blew my mind. We’ve been covering the right (and wrong) way to design wearable technology, and I’m convinced this sort of thing—while obviously a little ostentatious for everyday use—is hinting at the most inspiring future for fashion design and software you wear.