In preparation for the documentary’s airing, HBO and the Whole Kids Foundation entered into an agreement to fund 100 salad bars in schools across America. Whole Kids has been engaged in a long-term project to install 6,000 salad bars in public schools nationwide.
“The premise of the game is rooted in what’s going on today,” says Jason Norcross, partner and creative director at 72andSunny. “If you look around, it seems as if our armed forces are becoming more and more filled with drones and A.I., painting the picture of ‘what if’—what if things go bad with the direction we’re heading.”
The campaign for Activision’s highly anticipated Call of Duty: Black Ops 2 uses a faux documentary starring Oliver North to posit a near-future nightmare war scenario.
Syria: Songs of Defiance, a new film about the violence in Syria airing on Al Jazeera, was filmed by an undercover journalist using an iPhone, letting him get shots the Syrian government won’t allow regular TV journalists.
I got a chance to talk to two amazing filmmakers, Morgan Spurlock (Super Size Me, The Greatest Movie Ever Sold, 30 Days) and Richard Linklater (Waking Life, A Scanner Darkly, Dazed and Confused) about how they’re making films and television shows in a digital age.
“We have a much bigger stake in ownership with these kind of programs,” Morgan told me. Digital distribution is giving the creators a bigger stake in their own work.
Is technological connectivity mankind’s next evolutionary step?
“We created computers as an extension of our brains, and now we’re connecting through those computers and the Internet cloud as a way of expanding them,” - Tiffany Shlain, Filmmaker & Webby Awards founder
In her new documentary, Connected, which premiered at Sundance this year, Shlain sees digital connection as the next step in harnessing our collective brainpower—as long as we don’t lose our ability to relate to each other.