It’s surprising that more people aren’t talking about this. We’ve reported on the Starbucks Cup Dilemma in the past, and it’s clear that corporate sustainability has serious limits. Even in this showdown between Starbucks and McDonald’s Starbucks barely edged out MickeyD’s when it came to measuring impact on our Earth. Entering the juice-bar market may seem like it makes good business sense, but is it a smart solution for our planet?
Wake Up Call of the Day: According to Starbucks’ sustainability director Jim Hanna, the coffeehouse chain may soon be unable to sell its principal product due to the detrimental impact of climate change on coffee bean production.
“What we are really seeing as a company as we look 10, 20, 30 years down the road – if conditions continue as they are – is a potentially significant risk to our supply chain, which is the Arabica coffee bean,” Hanna told the Guardian in a phone interview.
Hanna is set to speak before members of Congress today on the issue of climate change and how it’s real and how someone should do something about it before we run out of coffee and chocolate and a whole bunch of other foodstuffs “many people can’t live without.”
Starbucks has already put Plan B in motion, announcing yesterday it plans to enter the juice-bar market — news that freaked out Jamba Juice stockholders, causing the price of JMBA to drop 3.5%.
Today’s congressional event is sponsored by the Union of Concerned Scientists, which recently reported that coffee brands have increased the cost of grinds by as much as 25% over the last year.
“The dwindling supply of coffee is but one example of the many impacts to come due to climate change,” the nonprofit writes, ” and should be a wake-up call for us all.”