"There really are two kinds of food entrepreneurs," says venture capitalist Paul Matteucci, who encourages and connects food-tech upstarts through his not-for-profit, Feeding 10 Billion. “There are the ones that hang around Berkeley or Brooklyn, and build businesses mostly for the end consumer. Then there is a whole different group of highly technical people who are building robotics for the field, sensor-based technology, automated watering systems, new food-packaging technologies, and big-data-related inventory control to reduce waste.” These, he says, are “the people who are going to solve the big problems.”
That’s basically what the designer/photography nuts at Artefact have created with their WVIL concept camera, which looks like a DSLR lens with an iPhone stuck to it. But Artefact considers even that radical design as a starting point, not a destination — after all, if your camera is just a lens with a chip in the back, why not make the viewfinder detachable from the lens and really get crazy?
The video demo is siiiiiiick! You’re going to want to click through for this one.