Stop Tweeting Boring Sh*t. A new book to help you navigate the new office politics.
As far back as the early 2000s, fingerprint sensors were embedded in a slew of devices, from laptops produced by HP and Toshiba to phones made by Nokia and Motorola. But while Apple was able to make fingerprint sensors feel like a fresh idea, its competitors were only capable of making the technology feel superfluous, stale, and unready for market.
“I can picture Steve [Jobs] running into the Macintosh design group and saying really excitedly, ‘We’ve got this fantastic concept.’ His idea was that a nontechnical secretary should be able to go into a room alone with a Mac in a box and a letter opener and be doing useful work in one hour.”
Unveiled last night on the firm’s Tumblr after a month-long logo-a-day campaign, it’s—well, it’s not that different from the old one. A little bit more serious, perhaps, but still with that delicious screamer at the end of it. And what does the second, larger O signify? It’s playful, says one Yahoo employee—the CEO.
"I designed the boot image-a happy Mac-because we wanted the computer to be friendly. That was a word we tossed around a lot. The icon was inspired by those yellow smiley-face buttons, of course, and by the kind of things I used to draw when I was fourteen years old. We did the happy Mac, and then we did the unhappy Mac, which was never supposed to be seen. You know, like the bomb.”
Our new book, “Design Crazy," is the first oral history of Apple design, as told by the designers who were there. It’s fascinating. Check it out.
"We’d meet with Steve [Jobs] on Tuesday afternoons. He would come up with the craziest ideas. At one point, Steve wanted to do all of our error messages as haikus. He would leave, and we would all think, What is he smoking?”
An oral history of Apple design, as told by the designers who were there.
"Google (under Marissa Mayer’s guidance) apparently tested 41 different shades of blue on links to maximize the click-through rate. Would it not follow that a logo could impact visitor behavior, clicks and ultimately revenue?”
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"Good design is good business."
HIV-positive mothers need to give drugs to their newborns immediately. But many give birth at home, far from hospitals. A Duke biomedical engineering class has developed the ideal solution.
This is what it looks like when 3-D printers go rogue.