Groupon CEO Andrew Mason took to the web again Thursday to announce that the group-discount company will be pulling its controversial Super Bowl ads from the airwaves. In theblog post, Mason took personal responsibility for the ads and wrote that they will be replaced by “something less polarizing.”
The ads were the creation of Crispin Porter + Bogusky, the Boulder, Colorado-based ad agency that was the subject of a recent Fast Company profile. Five days after critics accused the agency’s ads of trivializing the political struggle in Tibet, Mason has decided the Super Bowl spots went too far.
"One thing is clear—our ads offended a lot of people," he wrote. (A firestorm of commentsfrom Fast Company readers about the commercial certainly confirms this fact.) “We hate that we offended people, and we’re sorry that we did it.”
Though Mason did not name Crispin Porter + Bogusky by name in the apology (he mentioned them in an earlier post), he did publicly criticize their work. “If an ad requires an explanation, that means it didn’t work,” Mason said. “Clearly the execution was off and the joke didn’t come through.”