“I thought walking outside would blow everything out of the water but walking on a treadmill in a small, boring room still had strong results, which surprised me.”
“What we’re basically looking for are people who are expert in their area but are dissatisfied with the ecosystem in which they operate. I call them restless experts.”
As Chief Creative Officer for Google Creative Lab, it’s Robert Wong’s job to live and breath inspiration. From how he finds his to how he encourages his people to attain theirs, he tells us the best ways to feed creativity. Read more>
Some of these ad concepts are better than what you see coming out of major agencies—and they were all conceived by felons, a reminder that creativity is born from life experience. Read more>
When Jim Brett took over as West Elm’s president in 2010, he noticed a big issue that he immediately wanted to fix: chocolate boxes.
Jim Brett was haunted by mud-colored squares. When he started as West Elm’s president in 2010, he couldn’t believe how a furniture store could have so many products designed with such little imagination. “I was like, ‘Oh, my God, what’s with the brown boxes?’” he says. “The whole brand was brown boxes made in China. There wasn’t a curve in the store!” From couches to beds to dressers, much of the line consisted of low-slung angular block shapes covered in lifeless chocolate finishes. Even the West Elm logo was trapped inside a pair of overlapping squares. “It was all machine-made, all very clean and simple, and all very soulless,” says Brett. “I wanted to bring personality and soul and handmade into the business.”
I want to work in an igloo!
We asked our followers to send us pictures of their creative work spaces. Here, we feature some of our favorites. To submit yours, tweet us (@FastCoDesign) a photo using #MyCreativeSpace.
"In 5 years, a computer system could know what you like to eat better than you do. A machine that experiences flavor will determine the precise chemical structure of food and why people like it. Not only will it get you to eat healthier, but it will also surprise us with unusual pairings of foods that are designed to maximize our experience of taste and flavor. Digital taste buds will help you to eat smarter." - How Creative Can Computers Be?
“Rejection might be just the thing your creativity needs to thrive. Research has also shown that rejection can enhance creativity in individuals who embrace it.”
Getting up early is a real chore for many—especially when it doesn’t come naturally. Set your alarm earlier, and you may be surprised at how easily…
This 4,400 square-foot desk creates hiding holes for an escape within the office.
One creative agency decided to reinvent the idea of a “desk” entirely. Instead of installing a metal slide or set of pinball machines, the New York-based Barbarian Group built one giant “superdesk” out of plywood and a single pour of resin. The whole thing stands at 4,400 square feet, and undulates throughout the space, creating regular desk-like slabs, but also oddly-shaped nooks and crannies.
“We really wanted everyone sitting under a desk, but we also wanted to create spaces where people could escape to.”
The photos are in from this week’s San Francisco party celebrating the Most Creative People in Business 1000! We had a blast. Wanna learn more about these people (you should), check out the full list.
We’re thrilled to introduce the 1000 Most Creative People In Business, including Diane von Furstenberg, Dennis Crowley, Elon Musk, and more.
The Most Creative People in Business 1000, a new resource that defines an influential, diverse group of modern Renaissance men and women across the economy and around the globe. This is more than just a list: It is a rising community, an explosion of creative inspiration, the spur for so much breaking news across the quickly changing industries that Fast Company covers.
“Geniuses produce a lot of crap before they get to the good stuff.”
“Every now and then go away, have a little relaxation, for when you come back to your work your judgment will be surer. Go some distance away because then the work appears smaller and more of it can be taken in at a glance and a lack of harmony and proportion is more readily seen.”