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Focus on the cover letter. It is not uncommon for me to get 100 applications for one spot, so I’m constantly looking for reasons not to advance a candidate to the interview round. Writing a good cover letter is your best shot at getting noticed. If I hate a cover letter, I won’t even look at the résumé.

Resumes tend to blur together after the seven thousandth or so—the cover letter is your best shot at being singular. Here’s how to write a great cover letter.