"Whenever you get orders for condoms and lube, those customers expect you to be there within an hour."
The concept behind eBay Now is simple: Order goods online to have them delivered to your door in about an hour. We tagged along with Kaushik Mishra, a courier with eBay Now. "I feel like my job matters more when I’m delivering someone an air conditioner, as opposed to delivering them toilet paper," he says.
The challenged asked developers and designers tobuild a new kind of retail experience on top of Target’s e-commerce platform, going from a plan to a product in just 90 days. The winner?Social shopping app called Divvy, brought home the $75,000 grand prize.
Built by Team Pilot, Divvy is meant to make shopping more efficient- especially in a group setting. With features that make it easier to split bills, share copies of receipts, maintain shared transaction history, and earn rewards points, Divvy ultimately aims to lead to less trips to the store, less time wasted shopping, and a more transparent budget/expenditure situation for a family, group, or team.
Imagine a family out and about their daily activities. One family member decides to take a trip to Target. She can add other family members or friends to the shopping list, allowing them to contribute items. The family member at Target collects and buys the items, and the other family members or friends can settle up in-app, right away, along with receiving a copy of the itemized receipt and appropriately distributed rewards points.
Team Pilot was able to complete the app to such a degree that work is already underway to release it to the public under the official Target brand. It will be Target’s fourth mobile application.
"I was getting home late and just wanted to grab some easy pre-made food from the local supermarket. While there, I remembered that I needed a few things and navigated my way to the paper towel aisle, where I stood, transfixed, before 50 feet of options. I was tired and hungry and very suddenly annoyed. All I wanted was to be able to clean my face after eating and now I was confronted with 50 feet of choice. Screw the mustachioed Brawny man, the quicker picker upper, and the boldly named Mardi Gras.
In the midst of my existential meltdown, I left the store without buying anything.”