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Master Class is a new Co.Create series where top talents from various creative fields explain, in detail, how they do what they do. Post Super Bowl XLVI is a great time for a Master Class on How To Make A Great Commercial. An in depth, step-by-step look at how to conceive, develop and produce a spot, from one of the art form’s top names, Gerry Graf.
MASTER CLASS: HOW TO MAKE A GREAT COMMERCIAL (PART ONE)
MASTER CLASS: HOW TO MAKE A GREAT COMMERCIAL (PART TWO)

Master Class is a new Co.Create series where top talents from various creative fields explain, in detail, how they do what they do. Post Super Bowl XLVI is a great time for a Master Class on How To Make A Great Commercial. An in depth, step-by-step look at how to conceive, develop and produce a spot, from one of the art form’s top names, Gerry Graf.

MASTER CLASS: HOW TO MAKE A GREAT COMMERCIAL (PART ONE)

MASTER CLASS: HOW TO MAKE A GREAT COMMERCIAL (PART TWO)

Are these the best spots of the year? The Directors Guild nominates top commercials of 2011

Unsurprisingly, VW’s Lance Acord-directed “The Force” makes the DGA’s list of nominations for best spot. Acord is joined on the nomination list by four other spot stars. Is it a lock for VW and Acord?

Are these the best spots of the year? The Directors Guild nominates top commercials of 2011

Unsurprisingly, VW’s Lance Acord-directed “The Force” makes the DGA’s list of nominations for best spot. Acord is joined on the nomination list by four other spot stars. Is it a lock for VW and Acord?