Cate Blanchett is such a beautiful, regal presence on screen that it’s nearly impossible to imagine her starring in, say, a biscuit commercial. And yet early on, she appeared in a ridiculous spot for the cookie Tim Tam.
Master Class is a new Co.Create series where top talents from various creative fields explain, in detail, how they do what they do. Post Super Bowl XLVI is a great time for a Master Class on How To Make A Great Commercial. An in depth, step-by-step look at how to conceive, develop and produce a spot, from one of the art form’s top names, Gerry Graf.
Are these the best spots of the year? The Directors Guild nominates top commercials of 2011
Unsurprisingly, VW’s Lance Acord-directed “The Force” makes the DGA’s list of nominations for best spot. Acord is joined on the nomination list by four other spot stars. Is it a lock for VW and Acord?