FastCompany Magazine

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New York City-based think tank and fabrication laboratory Collab is founded on a simple premise: Creative people work better when they’re in proximity to one another. The lab, located in a 5,500-square-foot loft near the Holland Tunnel, serves a rotating membership of designers, architects, scientists, and engineers—and is home to some really cool toys.

Collab members have full access to an advanced 3-D printer, a laser cutter, an industrial sewing machine, fully operational wood shops, and model-making studios, among other great tools (that would never fit in most New York apartments). Cofounder Adina Levin calls it “an interesting community of people that come together in a space and work on their own endeavors and collectively work on projects together.” Members have access to the space 24 hours a day, 365 days a year and are encouraged to work on interdisciplinary projects.

(Source: Fast Company)

The Brainstorming Process Is B.S. But Can We Rework It?

People in groups tend to sit back and let others do the work; they instinctively mimic others’ opinions and lose sight of their own; and, often succumb to peer pressure. The Emory University neuroscientist Gregory Berns found that when we take a stance different from the group’s, we activate the amygdala, a small organ in the brain associated with the fear of rejection. Professor Berns calls this “the pain of independence.”

Read on->

The Brainstorming Process Is B.S. But Can We Rework It?

People in groups tend to sit back and let others do the work; they instinctively mimic others’ opinions and lose sight of their own; and, often succumb to peer pressure. The Emory University neuroscientist Gregory Berns found that when we take a stance different from the group’s, we activate the amygdala, a small organ in the brain associated with the fear of rejection. Professor Berns calls this “the pain of independence.”

Read on->