Coldplay is the latest band to partner with Target to release a deluxe album with the retailer—and give fans at some stellar extras. The campaign’s architects talk about collaboration, and levitation, here.
“Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.”
I’m not a Chipotle-eater, but this is pretty cool. (Thanks Ben, for the look.)
Read more about the campaign.