What’s missing from this Starbucks store? The branding.
Starbucks has been trying to translate its brand into other cultures this year to help it expand beyond the U.S. Here’s a look at one store they’re opening in Japan.
I’m a huge fan of Cafe Grumpy, and have had their espresso many times. Happy to see this article giving them some props.
Oliver Strand, T’s resident coffee connoisseur, takes on the 1.5-ounce shot in his most recent Ristretto dispatch. The bird’s eye images of finished espressos are from Mike White’s Tumblr “My Daily Coffee.” Bellissimo!
Starbucks is testing a new store concept that sounds like a radical departure from the latte version you visit here in the United States.
Located in the former vault of a historic bank on Rembrandtplein, the new shop will be a showcase for sustainable interior design and slow coffee brewing, with small-batch reserve coffees and Europe’s first-ever Clover, a high-end machine that brews one cup at a time. But the most radical departure is in the aesthetic: the multilevel space is awash in recycled and local materials; walls are lined with antique Delft tiles, bicycle inner tubes, and wooden gingerbread molds; repurposed Dutch oak was used to make benches, tables, and the undulating ceiling relief consisting of 1,876 pieces of individually sawn blocks. The Dutch-born Liz Muller, Starbucks concept design director, commissioned more than 35 artists and craftsmen to add their quirky touches to the 4,500-square-foot space.
I buy many cups of coffee and habitually cringe when reaching for a plastic lid. It’s pretty hypocritical to make a point of avoiding Styrofoam, only to slap a petroleum disc on a paper cup. (And yes, I know that carrying a travel mug would obviate the issue.) Fortunately for me (and my eco karma), a designer named Peter Herman has come up with a greener, all-paper disposable cup that folds closed like a takeout container to form a sipping spout.
After 13 years of existence in the U.S (it has been around longer in Europe), Fair Trade is finally going mainstream. As the label becomes ubiquitous, CEO Paul Rice is taking the standard into new industries and to new heights. Read more on The Mainstreaming Of Fair Trade