Your brain on coffee vs. your brain on beer. (Here’s the full infographic)
Why is the coffee sleeve in the MOMA? Because life is so much better with it around…the humble story behind the ubiquitous coffee sleeve.
This coffee shop is staffed by robots
Caffeine quantified: You may want to switch up your morning routine after you see this chart, which ranks your favorite coffee chains from weakest to strongest.
If you are among the few people who adore coffee. Watch this.
And if you are interested, read why coffee makes you poop here.
Hopefully you are enjoying your weekend and not dreading the arrival of another Monday. Here are a few tips that may make your week pleasant and productive.
Feeling a little stuck, need a boost in creativity?
No worries if you really can’t leave your desk.
Having trouble remembering why your work matters?
Another way to make your work more meaningful is to…
Starting a new job or just want to establish yourself at your work place?
Do you hit productivity walls? (Are you human?)
Have a great week y’all!
What is the scientific connection between coffee shops and creativity?
University of Illinois researchers found that the level of noise that matches the bustle of a coffeeshop—around 70 decibels—spurs more creative performance than the quiet of 50 decibels or the distracting, blender-volume of 85 decibels. Why?
You’re cross-eyed from monitor glare, comatose from lunch digestion, and you don’t even realized you just opened up Facebook: It’s 2:55 in the afternoon, the time of day when productivity dies…
At what time during the day—or night, for that matter—are you least productive and how do you deal with it?
Why drinking three cups a day may be good for us…
"Starbucks is not a startup. To behave as a startup is completely irresponsible. Innovation is good, but unwarranted testing at the customer’s expense, even at a rather small scale, is unacceptable.”
The world’s largest coffeehouse chain regularly launches products before they’re perfect. Does such a risky approach to innovation work?
A look inside Starbucks’s innovation process, which, as it turns out, is one big leap of faith.
A Beautiful Cheat Sheet For Two Dozen Espresso-Based Drinks
Ugh. Just when you kinda sorta started to get a handle on the wide world of wine, along comes another new liquid metric for how cosmopolitan you really are (or aren’t): coffee.
Love this one! Here’s another.
These two new NYC shops are taking coffee to a whole new (customizable) level.
Jerry Seinfeld On The Perfection Of The Coffee Meeting
Seinfeld’s talks to us about his next act, the web series Comedians In Cars Getting Coffee, and why coffee is the perfect, er, vehicle for communication.
Coffee meetings are perfect, weird little things. Jerry Seinfeld, the Gandalf of little weird perfections, explains why five years ago they became a part of his working life:
"I got married and I had a family and my entire day was not free for social interaction," he tells NPR. “And eating is annoying and difficult to arrange, [and it’s] hard to choose places. And meeting someone for coffee suddenly seemed like a wonderful, compact, accessible and portable social interaction.”
As Seinfeld and NPR host Steve Inskeep discussed, coffee’s so great because it gives us something to with our hands: Seinfeld says that not having a cup to play with is like a comedian without a microphone—using a clip-on thing makes the audience feel uncomfortable. The coffee is a prop, giving you something to look at when you need to think, which is a key to communication, whether workplace or not.
"It also obviously gets people talking," Seinfeld says, "You have coffee and for some reason it makes you talk a lot."
The talking has an effect: As an MIT Media Lab study has found, teams that go on coffee breaks are more productive and have stronger social bonds, making it a stimulating—and low cost—management tool.
And whether you didn’t get enough sleep, you don’t know how to get through the afternoon, or you need a pause in conversation, Seinfeld observes that coffee’s that little help.
"Coffee solves all these problems in one delightful little cup," he says.
[Image: Flickr user Aurimas]
The Genius Marketing Idea That Put Maxwell House On Every Passover Table
If you’ll be attending a Passover Seder this year, chances are you’ll be reading from the Maxwell House Haggadah—which is the perfect example of how to do branded content right.
Over 90 years ago, American Jews celebrated the Passover holiday by eating matzo and unleavened treats, but when they reached for a beverage they shunned coffee in favor of tea. It seems there wasn’t a coffee brand certified kosher for Passover. In 1923, Maxwell House saw an opportunity and introduced the first kosher for Passover coffee; others soon followed. Looking to solidify the brand in the minds of Jewish consumers in the early 1930s, Maxwell House’s ad agency employed an innovative marketing tactic for the time: branded content.
Well, that’s what we call it today. In fact, Maxwell House decided to publish a book, specifically a Haggadah, and offer it to customers for free with the purchase of a can of coffee. (A Haggadah recounts the Exodus from Egypt, comprised of prayers, songs, and stories which guide the Passover Seder.) The Maxwell House edition was an instant hit. Today, it’s the most popular Haggadah in the world, with over 50 million printed.
Starbucks Responds To Square Criticism: Innovation is Messy
Starbucks’s response to yesterday’s criticisms about the messy process of paying with Square-
"We do not want to sit on our hands. If we feel excited about something, we’ll get it out there, learn our lessons, and then correct the mistakes. That helps us be a leader."