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(Inhale deeeeeeply) Can you smell that fresh, clean coal air?

Today, Peabody Energy—the largest private coal company in the world—launched Coal Cares,  a website giving away free, Justin Bieber-themed inhalers to asthmatic  children and providing other, pro-coal info to kids everywhere. Yes,  coal gives people asthma, but it’s still the “safest energy out there.”  There are word searches, a Kidz Koal Korner,  and a promise that “for every 1,000 inhaler actuators donated via Coal  Cares™, Peabody will make a $500 donation towards the cost of one  lung-replacement therapy.” It’s also totally fake.

More info on the Hoax of the Day at the click.

(Inhale deeeeeeply) Can you smell that fresh, clean coal air?

Today, Peabody Energy—the largest private coal company in the world—launched Coal Cares, a website giving away free, Justin Bieber-themed inhalers to asthmatic children and providing other, pro-coal info to kids everywhere. Yes, coal gives people asthma, but it’s still the “safest energy out there.” There are word searches, a Kidz Koal Korner, and a promise that “for every 1,000 inhaler actuators donated via Coal Cares™, Peabody will make a $500 donation towards the cost of one lung-replacement therapy.” It’s also totally fake.

More info on the Hoax of the Day at the click.


It’s a horrible paradox that bad things are generally cheaper: Like Big  Macs. Or H&M. Top of this list, of course, is coal power, which is  really quite horrible for the planet but is also deliciously cheap to  produce. We are, if nothing else, a bottom-line driven society. Besides  the rarefied few of us who are willing to drop more money on organic  food and clean power just because it’s the right thing to do, most  people—out of necessity—are going to gravitate toward the cheapest and  easiest option. Coal power is so cheap, it’s what the power company  supplies without you asking. Sign me up! But now, according to new predictions from Bloomberg New Energy Finance, solar power is going to be the wallet-friendly option as soon as 2013.

Continue reading to find out what happens when solar power is as cheap as coal.

It’s a horrible paradox that bad things are generally cheaper: Like Big Macs. Or H&M. Top of this list, of course, is coal power, which is really quite horrible for the planet but is also deliciously cheap to produce. We are, if nothing else, a bottom-line driven society. Besides the rarefied few of us who are willing to drop more money on organic food and clean power just because it’s the right thing to do, most people—out of necessity—are going to gravitate toward the cheapest and easiest option. Coal power is so cheap, it’s what the power company supplies without you asking. Sign me up! But now, according to new predictions from Bloomberg New Energy Finance, solar power is going to be the wallet-friendly option as soon as 2013.

Continue reading to find out what happens when solar power is as cheap as coal.