Why are advertising students in Alaska studying climate change? The question, says Deborah Morrison, is why isn’t the ad industry studying, and putting its creative might behind climate change, and humanity’s other BIG briefs.
“Why aren’t we as an industry front-and-center in working on the great, wicked issues of our day?”
Air-conditioning units are like the acne of apartment buildings. But not only are they ugly; they also demand quite a bit of electricity, which too often results in the burning of fossil fuels. In order to highlight the issue, one artist decided to make AC units unavoidable—by placing 45 of them in the bustling Serbian capital of Belgrade, where people couldn’t help but look.
"Some people got angry, because I put all this trash in the middle of the pedestrian area," she wrote. "Some people liked it, because you could chill out inside like in a little shelter and smoke or drink. Some others started a discussion about climate change on a Serbian blog. That’s why I love to work in public space, because you get an immediate response from passersby."
To bring attention to the widespread apathy toward climate change, nonprofit group 350action and agency Barton F. Graf 9000 got a little personal. Tapping into the meteorological legacy of naming hurricanes after people — thereby marring the good names of unsuspecting Sandys, Irenes and Katrinas everywhere — “Climate Name Change” told the same storm story, but subbed in the name of prominent politicians who refuse to acknowledge climate change. So instead of citizen anger being directed at a whirl of wind and rain named Sandy, people could direct their ire at Michelle Bachman, a known climate change denier. The result is deadpan and absurd, but pointed in its attack.
To really understand climate change, we need to see the big picture. This beautiful globe is an animated climate model, made to help scientists figure out what the eff is going on.
This particular model (which you can see in all its mesmerizing glory at 8:33) shows many atmospheric particles moving around the globe. The reddish-orange is dust streaming off the Sahara; the white is pollution from burning coal and volcanoes; the red dots are fires; and the blue swirls are sea salt whipped into the air by the wind.
All those swirling particles affect our climate. “There are so many different factors at work,” says climate scientist Gavin Schmidt. "Everything from how light travels through the atmosphere to how the winds move the ocean around to how rain hits the ground has an effect on what actually happens on Earth both now and in the future."
A new report from the government finds that the time to worry about climate change is now (or, really, years ago), because it is here in full effect already.
This morning, the Obama Administration released a major report showing how climate change is already upon us. From agriculture to human health, global warming is already having wide impacts, all the evidence shows. And, of course, what’s happened so far is just a prelude. It’s going to get much worse unless we stop exacerbating the problem by putting more carbon into the atmosphere.
The third National Climate Assessment (NCA) is based on the work of 200 scientists, and is the most comprehensive study of its type to date.
Choosing solar power no longer has to be a sacrifice for the sake of the environment. In Germany, Italy, and Spain, installing your own solar panels can now actually save money.
A report released by European renewable energy consulting firm Eclareon shows that solar energy has reached “grid parity.” In other words, over the full lifetime of the equipment, the total cost of owning and operating rooftop solar panels is about the same as buying electricity from the grid.