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A similar phenomenon occurs with the curved red roofs that are commonly found at McDonald’s. In fact, those slanted roofs generate 54% more business than more ordinary ones and, astoundingly, this is regardless of whether they’re topped with the golden arches or not. Now, if a few bubbles or a curve in a roof can make such a remarkable difference, there must an almost unquantifiable number of other signals that we’re subconsciously taking in every day.

Martin Lindstrom, from The Truth About That Mysterious, Sudden, Overwhelming Chocolate Craving
Photo Issue 2011: Seventy percent of the world’s cocoa comes from West Africa, but less than 1% of the world’s chocolate is made there. Tim McCollum and Brett Beach founded Madécasse in 2008 to keep more economic benefit within the island nation. Beans travel by oxcart to Ambanja, where they are spot-checked for damage and appropriate dryness."Most Innovative Companies: Madécasse"  (March 2011) Photo By: Livia Corona

Photo Issue 2011: Seventy percent of the world’s cocoa comes from West Africa, but less than 1% of the world’s chocolate is made there. Tim McCollum and Brett Beach founded Madécasse in 2008 to keep more economic benefit within the island nation. Beans travel by oxcart to Ambanja, where they are spot-checked for damage and appropriate dryness.

"Most Innovative Companies: Madécasse"
(March 2011)

Photo By: Livia Corona