Meet Chipotle’s first-ever entirely new menu item: Sofritas, the vegan tofu burrito
The Mystery Behind Chipotle’s Secret, 1,500-Calorie Super Burrito
It’s noon on a Tuesday. I walk into a crowded Chipotle, and I’m so anxious that my stomach is churning. Earlier that day, I’d come across something called a quesarito, which is a full-blown Chipotle burrito wrapped inside a quesadilla, a 1,540-calorie fallen angel that one Redditor had claimed was hiding deep within Chipotle’s secret menu.
So I say the word—“quesarito”—half-expecting to be laughed out of the restaurant. Instead, the girl’s eyes open wide, like she’s seen a yeti. Then her face goes deadpan.
“We don’t have that.”
“You don’t? But it seems like … maybe you do?”
An urgent smile betrays her. “No, but if we did have it, it wouldn’t be between the hours of noon and one…”
Has your curiosity (or appetite) been piqued? See the rest of this great story here.
“Coldplay’s haunting classic ‘The Scientist’ is performed by country music legend Willie Nelson for the soundtrack of the short film entitled, “Back to the Start.” The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.”
I’m not a Chipotle-eater, but this is pretty cool. (Thanks Ben, for the look.)
Read more about the campaign.