The innovative auto company invited a Fast Company writer over to its hometown of Gothenburg, Sweden, for a peak at its car of the future. There he collected photographs, video and one memorable, hands-free spin behind the computer-controlled wheel.
Nissan’s self-cleaning paint could end the era of car scrubbing.
Ryan Schude is here to pay homage to the car capital of the world with his series Them and Theirs. In these cinematic, slightly campy, images, Californians pose in eternal sunshine with their wheels of glory.
This tiny electric vehicle is a survivor: If there’s a flood, the car can float to safety.
With almost $1 billion in funding and ambitions to replace petroleum-based cars with a network of cheap electrics, Shai Agassi’s Better Place was remarkable even by the standards of world-changing startups. So was its epic failure.
"What auto manufacturers, along with much of corporate America are missing here is that the vehicles to freedom and personal identity have changed for this generation. The sooner brands get a grip on this reality the sooner they can make adjustments in how they market to and communicate with this core group, which is essential to their long-term success."
These videos give you a rough idea of what talking to Siri from behind the wheel might look like.
“Too much automation, too soon will frighten the average car buyer. It has to be done right or potential customers will be scared off, making it even harder for us to transition from driver to driverless down the road.”
How’s this for bad PR? A Tesla Model S car burst into flames in Washington State this week after a relatively minor accident on a highway.
Tesla has reacted to the accident, noting that the car had a “direct impact” with a “large metallic object,” which hit “one of the 16 modules within the Model S battery pack.”
When Mercedes wanted an appropriate visual to explain its “Magic Body Control” active suspension system, the brand turned to—what else?—chickens.
"All the credits go to the chickens, which are just naturally able to keep their head steady…" You have to see the ad.
Garmin has come up with a windshield-mounted device that projects directions from Android and iPhone navigation apps right on the dashboard.
The Heads-Up Display (HUD), which sells for $130, is Garmin’s attempt to keep up with automakers who are installing smartphone apps directly into car dashboards. If Garmin can’t beat app makers for in-car presence, well, it’ll have to join them.