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Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. Agency: Leo Burnett Target Demo: U.S. MEN AND WOMEN The Ad Folks: Chicago’s legendary agency currently handles Allstate, Fiat, McDonald’s—and many more. Their Campaign Strategy: The “Accidental Daughters” campaign would use humor and irreverence to upset stereotypes. First up would be Amy Poehler, followed by a series of other successful, iconoclastic women, like Lady Gaga. From The Case For Girls

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

Agency: Leo Burnett Target Demo: U.S. MEN AND WOMEN The Ad Folks: Chicago’s legendary agency currently handles Allstate, Fiat, McDonald’s—and many more. Their Campaign Strategy: The “Accidental Daughters” campaign would use humor and irreverence to upset stereotypes. First up would be Amy Poehler, followed by a series of other successful, iconoclastic women, like Lady Gaga.

From The Case For Girls

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. Agency: AKQA Target Demo: AFFLUENT WOMEN IN CHINA The Ad Folks: This digital agency based in San Francisco has done campaigns for Heineken, Gap, Nike, and the Xbox 360. Their Campaign Strategy: To help rural Chinese see women as precious, ads will nudge urban professionals, whose cultural influence is vast. The character on the lips is the female version of the word ni (“you”). The ad aims to speak to those who know they have value and those who don’t yet see that.

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

Agency: AKQA Target Demo: AFFLUENT WOMEN IN CHINA The Ad Folks: This digital agency based in San Francisco has done campaigns for Heineken, Gap, Nike, and the Xbox 360. Their Campaign Strategy: To help rural Chinese see women as precious, ads will nudge urban professionals, whose cultural influence is vast. The character on the lips is the female version of the word ni (“you”). The ad aims to speak to those who know they have value and those who don’t yet see that.

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Agency: Cramer-Krasselt Target Demo: U.S. Couples The Ad Folks: This Chicago-based agency is America’s second-largest indie and has worked with Corona, Hilton, and Porsche. Their Campaign Strategy: Ads mock the conventional choice by presenting challenging, funny facts about raising boys. National print ads, signage in pregnancy-test sections of drugstores, and QR (quick-response) codes on boys’ clothing in retail outlets steer prospective parents to more data at hopeitsagirl.com.

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls.

Agency: Cramer-Krasselt Target Demo: U.S. Couples The Ad Folks: This Chicago-based agency is America’s second-largest indie and has worked with Corona, Hilton, and Porsche. Their Campaign Strategy: Ads mock the conventional choice by presenting challenging, funny facts about raising boys. National print ads, signage in pregnancy-test sections of drugstores, and QR (quick-response) codes on boys’ clothing in retail outlets steer prospective parents to more data at hopeitsagirl.com.

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. I’ll be updating the feed with these advertisements today, or you can see them all in The Case For Girls.

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

I’ll be updating the feed with these advertisements today, or you can see them all in The Case For Girls.

Playground Sessions is a new human/software combo approach to learning to play an instrument from Zag, a brand development unit of ad agency BBH. Zag partnered with self-taught YouTube piano phenomenon David Sides and digital company Rain Interactive on the web-based learning system. Playground Sessions allows users to learn piano by playing popular tracks, with Sides acting as a step-by-step video guide. Students can follow along with Sides on specific tracks, then, in practice mode, they can play songs while getting automated feedback, with green and red indicators of correct and incorrect notes. Used to be the best an agency could do is build a rep as a stellar service provider. But recently, they’ve become more entrepreneurial—building their own brands along with their client’s fortunes. 7 Ways To Build A Brand From Scratch, Inspired By “Playground Sessions”

Playground Sessions is a new human/software combo approach to learning to play an instrument from Zag, a brand development unit of ad agency BBH. Zag partnered with self-taught YouTube piano phenomenon David Sides and digital company Rain Interactive on the web-based learning system. Playground Sessions allows users to learn piano by playing popular tracks, with Sides acting as a step-by-step video guide. Students can follow along with Sides on specific tracks, then, in practice mode, they can play songs while getting automated feedback, with green and red indicators of correct and incorrect notes.

Used to be the best an agency could do is build a rep as a stellar service provider. But recently, they’ve become more entrepreneurial—building their own brands along with their client’s fortunes.

7 Ways To Build A Brand From Scratch, Inspired By “Playground Sessions”

 

When a PlayStation teaser video hit YouTube last week, it caused due speculation.  Did the video, depicting two soldiers entering a tavern in the woods, herald a new game? Or new hardware? Now they know: The full ad, debuting online today and shown here, is part of a PlayStation brand campaign, “Long Live Play,” in which Sony celebrates gaming itself by bringing well known game characters to a live action film.

(Source: Fast Company)

The Amazingly True Tale of the Old Spice Campaign In 2010 Old Spice dominated the airwaves and the Internet with its slick new brand of sexy, funny ads. That’s why Wieden+Kennedy, the ad agency behind these unforgettable spots, made our list of Most Innovative Companies. Now we bring to you, in striking comics format, The Amazingly True Tale of the Old Spice Campaign. Click through to see how the story ends!

The Amazingly True Tale of the Old Spice Campaign

In 2010 Old Spice dominated the airwaves and the Internet with its slick new brand of sexy, funny ads. That’s why Wieden+Kennedy, the ad agency behind these unforgettable spots, made our list of Most Innovative Companies.

Now we bring to you, in striking comics format, The Amazingly True Tale of the Old Spice Campaign.

Click through to see how the story ends!

If you read one thing today, it should probably be this: Let’s do a little experiment: Erase the logo from every single one of your brand identifiers—products, stationary, signage. Close your eyes, now reopen them. Is there anything left? Would consumers still recognize those items as belonging to your brand? Look at your packaging, your copy, your colors, your design, your font, your spacing. Do any of them convey your brand’s identity? Or without a logo are you adrift and bailing water? Next let’s examine your website. Again, by eliminating the logo, you’ll embark on a fun (I promise) and instructive exercise that will relieve you of any stubborn logo-fixations that may still be nagging at you. It’s one that will force you into acknowledging the value that every single one of your communication elements plays in defining your brand’s identity. Okay, still hiding the brand logo, eyeball your copy, your graphics, whether your pages are spare or dense-looking. Do all these things convey what your brand represents? Does your brand have a personality anymore, or is it standing shyly and stiffly against the wall, hoping no one notices it now looks (I hate to tell you) like every other brand out there? How to Build an Unforgettable, “Smashable” Brand Identity

If you read one thing today, it should probably be this:

Let’s do a little experiment: Erase the logo from every single one of your brand identifiers—products, stationary, signage. Close your eyes, now reopen them. Is there anything left? Would consumers still recognize those items as belonging to your brand? Look at your packaging, your copy, your colors, your design, your font, your spacing. Do any of them convey your brand’s identity? Or without a logo are you adrift and bailing water?

Next let’s examine your website. Again, by eliminating the logo, you’ll embark on a fun (I promise) and instructive exercise that will relieve you of any stubborn logo-fixations that may still be nagging at you. It’s one that will force you into acknowledging the value that every single one of your communication elements plays in defining your brand’s identity. Okay, still hiding the brand logo, eyeball your copy, your graphics, whether your pages are spare or dense-looking. Do all these things convey what your brand represents? Does your brand have a personality anymore, or is it standing shyly and stiffly against the wall, hoping no one notices it now looks (I hate to tell you) like every other brand out there?

How to Build an Unforgettable, “Smashable” Brand Identity