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Jaime Weston, VP of Brand & Creative for the NFL, says the league pulled together on its brand only after consulting its MVPs: the fans.
"We did a lot of work with our fans to understand our brand essence, which comes down to three words: intense, meaningful, and unifying."
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Jaime Weston, VP of Brand & Creative for the NFL, says the league pulled together on its brand only after consulting its MVPs: the fans.

"We did a lot of work with our fans to understand our brand essence, which comes down to three words: intense, meaningful, and unifying."

Read More>

Cramming in a mind-melting series of visual allusions, the $3 million WTC logo is also an ad.
The World Trade Center has a new logo. Part of a $3.57 million branding endeavor, it’s a riff on space and negative space, presence, and absence. It’s like a Rubin vase test, playing tricks on the eye and asking viewers to see what they want to see. Which would almost be poetic if not for the fact that it could also be read as an ad for a luxury shopping mall.
Read More>

Cramming in a mind-melting series of visual allusions, the $3 million WTC logo is also an ad.

The World Trade Center has a new logo. Part of a $3.57 million branding endeavor, it’s a riff on space and negative space, presence, and absence. It’s like a Rubin vase test, playing tricks on the eye and asking viewers to see what they want to see. Which would almost be poetic if not for the fact that it could also be read as an ad for a luxury shopping mall.

Read More>

A Dutch designer imagines a better way to brand the Korean giant.
For 21 years, the Samsung name as served as the company logo, occasionally superimposed over a wobbly blue oval. It’s the kind of logo that’s fine on washing machines and televisions, but incredibly boring on something personal, like a smartphone. Never is this more apparent than when compared to the branding of Samsung’s arch-enemy in Cupertino, which is simply the silhouette of an apple.
Regardless, Samsung sells more smartphones and tablets than even Apple does. Doesn’t it deserve branding just as good?
Read More>

A Dutch designer imagines a better way to brand the Korean giant.

For 21 years, the Samsung name as served as the company logo, occasionally superimposed over a wobbly blue oval. It’s the kind of logo that’s fine on washing machines and televisions, but incredibly boring on something personal, like a smartphone. Never is this more apparent than when compared to the branding of Samsung’s arch-enemy in Cupertino, which is simply the silhouette of an apple.

Regardless, Samsung sells more smartphones and tablets than even Apple does. Doesn’t it deserve branding just as good?

Read More>

Have you joined the Pinterest craze yet? Here’s everything you always wanted to know about the online pinboard site, but were afraid to ask.
A decade into the social media revolution, fatigue has set in. There are lots of ways to interact, but there are still only 24 hours in a day. What social media network is still worth your time?
For a growing number of brands, Pinterest is making the cut. According to Cincinnati-based marketing company Ahalogy, some 22% of Americans are now monthly visitors to the site, where people pin and share pictures and articles like you might pin magazine clippings on a bulletin board. While men are starting to join, the vast majority of Pinterest users are women, and they are generally younger women. If you’re marketing fishing equipment to retired gentlemen, then this is not your medium.
But if you’re trying to reach Pinterest’s core users of millennial moms, here’s how to stand out.
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Have you joined the Pinterest craze yet? Here’s everything you always wanted to know about the online pinboard site, but were afraid to ask.

A decade into the social media revolution, fatigue has set in. There are lots of ways to interact, but there are still only 24 hours in a day. What social media network is still worth your time?

For a growing number of brands, Pinterest is making the cut. According to Cincinnati-based marketing company Ahalogy, some 22% of Americans are now monthly visitors to the site, where people pin and share pictures and articles like you might pin magazine clippings on a bulletin board. While men are starting to join, the vast majority of Pinterest users are women, and they are generally younger women. If you’re marketing fishing equipment to retired gentlemen, then this is not your medium.

But if you’re trying to reach Pinterest’s core users of millennial moms, here’s how to stand out.

Read More>

Twenty years ago Calvin Klein set the rules for sexy hipness with its now-iconic ck one ads. Featuring a fresh-faced Kate Moss and other of-the-moment models like Jenny Shimizu, the black-and-white ads launched the brand into ubiquity. Now, to commemorate the unisex fragrance’s 20th anniversary, Calvin Klein has re-imagined its inaugural ad for the selfie age.
Read More>

Twenty years ago Calvin Klein set the rules for sexy hipness with its now-iconic ck one ads. Featuring a fresh-faced Kate Moss and other of-the-moment models like Jenny Shimizu, the black-and-white ads launched the brand into ubiquity. Now, to commemorate the unisex fragrance’s 20th anniversary, Calvin Klein has re-imagined its inaugural ad for the selfie age.

Read More>