One way for a brand to create awareness is with a surprising new product that gets people talking. Some people probably remember exactly where they were the day they found out Taco Bell’s Doritos Locos Taco would be a thing, such was the excitement the chip-encrusted foodstuff generated. This urge to innovate, however, also renders companies ripe for parody. If they’re so eager to make a product that qualifies as “unbelievable” within a rigidly define area of safety, just imagine what lies beyond those boundaries. Oh wait, you don’t have to—someone’s already done it.
Try to walk five blocks of any major city in the U.S., and you’re bound to come across at least one of Starbucks's 13,279 coffee shops. And if Starbucks has its way, a cup of tea could be the next cup of Joe.
"The reason why I can produce beautiful sweatshirts with tons of needlework and paneling and gussets, and custom hardware, is because I’m investing way, way more into my product than my competitors are."
The "Greatest Hoodie Ever" is a bold claim. But American Giant makes a case for itself.
"[The challenge] is getting communities and getting companies to truly keep pace with every single individual because this"—she waved her iPhone—"is enabling them," she said. "If you want to keep the next generation and if you want them to be united, you have to see this is how they live. You have to blow up all your existing policies—everything!—and rebuild them around this."
This summer, we asked Burberry CEO Angela Ahrendts about her company’s greatest challenge. That her first thought was to compare Burberry’s hurdles with that of Apple’s is telling.
Today, Apple named Ahrendts as the company’s new senior vice president of retail.
Starbucks trademarked “Duffin” (doughnut-muffin mashup), and immediately received backlash. Welcome to #duffingate.
Let’s get this out of the way: Betabrand calls its synthetic fleece Vagisoft. Yes, it’s material named after a woman’s privates. And yes, cofounder Chris Lindland is aware of the product’s Beavis & Butthead-ness and occasionally fields complaints from people who aren’t comfortable with the concept—despite the fact that Betabrand markets the resulting garments as “so ineffably comfy, test subjects had to be removed from them with the Jaws of Life.”
What not to do on 9/11, starring AT&T, the $9.11 newspaper deal, and others
Kit Kat (the candy) creates an entire website spoofing KitKat (the Android OS).
Yahoo is redesigning its logo, but keeping the three worst parts about it.
Good morning, Tumblr! Here are a few social media tips to help your brand today:
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Launching your very own artisanal organic ketchup company? Here are 6 steps to making your own hipster logo.