The official Tumblr of Fast Company.
Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.
I’ll be updating the feed with these advertisements today, or you can see them all in The Case For Girls.
It’s Super Bowl Ad Monday! Check out our look at eTrade’s terrifying baby.
But it was never a sure thing that the eTrade baby would mature into such a phenomenon. In fact, when the idea was first born, the agency behind the spot, Grey New York, wasn’t sure whether it had struck gold, or produced an ad no more appealing than one of its animated baby’s dirty diapers.
“When we first created the baby, we had no idea if it was the dumbest thing we’d ever done or if it was genius,” says Tor Myhren, chief creative officer at Grey. “I was terrified.”
But when the spot debuted during the Patriots-Giants championship, Myhren says it was “impossible not to know” that it was a big hit. Soon, it was one of the most talked-about ads at the water cooler, and had racked up millions of hits on YouTube.
Simply horrifying.
