FastCompany Magazine

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Anya Kamenetz
 
Last week’s report that a marathoner gave birth to a surprise baby after a 10-mile training run recalled other recent reports of extreme and unusual delivery:


Immediately After the Bar Exam: Elana Nightingale Dawson, 29, went into labor during the final portion of the bar exam in Illinois back in 2011, gritted her teeth, pounded the table, finished the exam and gave birth two hours later. And oh yeah, she passed. 
At Wal-Mart: The first baby of 2013 in Banks County, GA was born at Wal-Mart. Apparently this no longer qualifies as unusual.
On a Remote Stretch of Utah highway: Lynette Hales gave birth to twins with the help of state troopers.
To Our Own Grandchildren: 45-year-old Angie Stockton was the surrogate mother for her own grandchild when her daughter couldn’t carry a baby. 
After Just 5 Minutes Of Labor: Reported May 29, Erica Bovino went into labor with her second child 5 days early; her healthy daughter was born just 5 minutes after the first contraction.
 
Last week’s report that a marathoner gave birth to a surprise baby after a 10-mile training run recalled other recent reports of extreme and unusual delivery:
  1. Immediately After the Bar ExamElana Nightingale Dawson, 29, went into labor during the final portion of the bar exam in Illinois back in 2011, gritted her teeth, pounded the table, finished the exam and gave birth two hours later. And oh yeah, she passed. 

  2. At Wal-MartThe first baby of 2013 in Banks County, GA was born at Wal-Mart. Apparently this no longer qualifies as unusual.

  3. On a Remote Stretch of Utah highwayLynette Hales gave birth to twins with the help of state troopers.

  4. To Our Own Grandchildren: 45-year-old Angie Stockton was the surrogate mother for her own grandchild when her daughter couldn’t carry a baby. 

  5. After Just 5 Minutes Of Labor: Reported May 29, Erica Bovino went into labor with her second child 5 days early; her healthy daughter was born just 5 minutes after the first contraction.
Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.
I’ll be updating the feed with these advertisements today, or you can see them all in The Case For Girls.

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

I’ll be updating the feed with these advertisements today, or you can see them all in The Case For Girls.

It’s Super Bowl Ad Monday! Check out our look at eTrade’s terrifying baby.

But it was never a sure thing that the eTrade baby would mature into such a phenomenon. In fact, when the idea was first born, the agency behind the spot, Grey New York, wasn’t sure whether it had struck gold, or produced an ad no more appealing than one of its animated baby’s dirty diapers.

"When we first created the baby, we had no idea if it was the dumbest thing we’d ever done or if it was genius," says Tor Myhren, chief creative officer at Grey. "I was terrified."

But when the spot debuted during the Patriots-Giants championship, Myhren says it was “impossible not to know” that it was a big hit. Soon, it was one of the most talked-about ads at the water cooler, and had racked up millions of hits on YouTube.

Simply horrifying.