What do we have here?! You guys know what to do! —-> Co.Design Tumblr
To create Trail View, granola bar makers Nature Valley and McCann Erickson sent a rag tag team of creatives and developers on a 45-day hike to get couch potatoes interested in the real thing and raise awareness of the national parks’ plight.
“This initiative lets [Nature Valley] stand for something,” says Leslie Sims, executive creative director at McCann. “They aren’t just pushing granola bars on hikers.”
And now for today’s awesome science update: Arthur Olson’s Molecular Graphics Lab uses 3-D printers to spit out physical models of drugs and enzymes, and attaches augmented-reality tags to them so that computer vision can help researchers find the optimal fit. Think of it like playing with a Rubik’s cube, except the solution may help cure HIV.