"Steve [Jobs] would wig before keynotes. But it’s like the diva right before the opera. And Steve was brilliant at doing those presentations. And he’d spend months preparing. I mean, he was very passionate about this. He did a phenomenal job."
Doogie Horner, author of 100 Ghosts, a collection of reimaginings of the classic white-sheet ghost, drew some pitchmen from beyond the grave for Co.Create. If you haven’t decided on a Halloween costume yet, maybe you’ll be inspired. Check them out.
"[The challenge] is getting communities and getting companies to truly keep pace with every single individual because this"—she waved her iPhone—"is enabling them," she said. "If you want to keep the next generation and if you want them to be united, you have to see this is how they live. You have to blow up all your existing policies—everything!—and rebuild them around this."
This summer, we asked Burberry CEO Angela Ahrendts about her company’s greatest challenge. That her first thought was to compare Burberry’s hurdles with that of Apple’s is telling.
Two weeks ago, at Fast Company's Innovation by Design conference, Burberry CEO Angela Ahrendts spent time on stage praising her company’s recent collaboration with Apple for a fashion show. What Ahrendts neglected to mention, however, was that her partnership with Apple would soon extend beyond the runway.
Today, Apple announced that Ahrendts would be joining the company as senior vice president of retail and online stores, a newly created position, reporting to CEO Tim Cook. In her role, Ahrendts will “have oversight of the strategic direction, expansion and operation” of the Apple “consumer experience on and offline,” according to a statement Apple released late Monday evening. Most significantly, she brings a reverence for design and customer experience that’s consistent with Apple’s DNA—unlike her predecessor John Browett—which will be crucial in rejuvenating Cupertino’s retail experience.
Less than a year after it refreshed its iMac line of desktops with a new, thin design, Apple has updated it yet again, this time, with more power under the hood. Like the Macbook Airs that launched in June, the iMacs now include fourth generation Intel Haswell processors, which should mean a significant improvement in graphics performance. The flipside? There’s still no sign of that retina display, something customers have long been clamoring for.
“Even if the attack proves to be real, this isn’t a casual, fast trick. The attacker would have to be lucky enough to get a perfect print of the correct finger to unlock the iPhone, which means they’d have to find that specific print, or be forced to try several fake prints. Anyone this intent on hacking your iPhone would need prolonged access to it.”
Apple had to do a lot of work just to make the sensor accessible in mobile devices. “You’re basically exposing a piece of silicon that’s going to be in your pocket with hard keys and coins. We were able to evolve the technology to address aesthetics and durability.”
As far back as the early 2000s, fingerprint sensors were embedded in a slew of devices, from laptops produced by HP and Toshiba to phones made by Nokia and Motorola. But while Apple was able to make fingerprint sensors feel like a fresh idea, its competitors were only capable of making the technology feel superfluous, stale, and unready for market.
Apple has scheduled a big press event tomorrow, at which it promises it will “brighten everyone’s day.” This, we presume, is a veiled reference to the colorful plastic iPhone ”lite,” possibly called the iPhone 5C, that has been revealed in a number of leaks through the summer. But what else may Apple have planned for us tomorrow? (We’ll be live-blogging the entire event here).