“You can now get at your family members’ iTunes purchases, with permission.”
Craig Federighi rejects a phone call from his mom on his Mac during his demo. Instead, Federighi calls Dr. Dre on his Mac. "What time should I show up at work?" (around 9 a.m.)
"You wouldn’t believe how much time we spent crafting a trash can." - Craig Federighi on OS X Yosemite
Tim Cook takes the stage at WWDC.
Outside of Moscone — Apple branded the building for WWDC 2014
Apple’s WWDC begins at 1pm. Join our live-blog here.
Photo by Fast Company’s Alice Truong
Healthbook? New MacBook Airs? Here are a few things to look out for on Monday.
Apple’s Worldwide Developers Conference kicks off on Monday, and if history is any indication there will be several executives in untucked shirts (and also software and possibly hardware updates). A year ago, CEO Tim Cook was promising investors “exciting new product categories” in 2014. And earlier this week iTunes chief Eddy Cue said the company has got “the best product pipeline that I’ve seen in my 25 years at Apple.” With no major unveilings thus far, and since Apple’s fiscal year ends in September, productivity in the United States is expected to drop considerably during the keynote presentation in anticipation of a new product unveiling. Then again, it’s just as likely that we’ll get nothing but software updates and have to wait until the fall for any consumer hardware news. There’s only one way to find out.
We’ll be covering the event live as it happens (it starts at 10 a.m. Pacific/1 p.m. Eastern), but until then, here’s a roundup of some of the more popular rumors bubbling.
The concept is an approach that attempts to mix the best of Android’s widgets system with the design and functionality of Windows Phone’s Live Tiles. “iOS Block” is the result, a method to turn a simple app icon into a larger block that’s animated and interactive. “You can interact with a Block and actually do stuff with it,” explains Machalani. “But, you can also access the application directly from the Block since it is the app itself, not a separate entity.”
As anticipated, Apple has acquired Beats Electronics for $3 billion, which is less than the $3.2 billion sticker price originally attached to the luxe headphone maker.
“Samsung took on a company with the arguably most successful consumer product ever created.”
Lasers. Infrared sensors. Parabolic mirror assemblies. These are the technologies that could allow iPhones of the future to project holograms from 3-D screens, according to a new Apple patent application.
Some analysts predict Apple is gearing up for an HD MacBook Air at WWDC this June.
Yes, that’s Tim Cook narrating. As Rene Ritchie notes:
My best guess as to why Tim Cook narrated the “Better” video is because it speaks to Apple’s core values, and speaking to Apple’s core values is both deeply important to Tim Cook, and how he’s been positioned atop and within Apple.
You can say Tim Cook is not a product guy, but there’s no question that he knows better than anyone how Apple does what it does. And because he cares about it, he’s made that process… better.