FastCompany Magazine

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If any company could push mobile payments to the mainstream, it’s Apple—but Touch ID will need to work perfectly every time.

"You have to start with the fact that Apple is Apple," IDC research director James Wester tells Fast Company. “As an analyst you try not to jump on the bandwagon. In this case, they haven’t reinvented anything. They’re using technologies that have been used by Google Wallet and ISIS [recently renamed Softcard to avoid confusion with the terrorist group].”
The difference, though, lies in the user experience, which just so happens to be Apple’s forte. “You can’t underestimate how important user experience is, and that’s something Apple does really, really well—that very quick, very easy, very seamless experience they can provide.”

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If any company could push mobile payments to the mainstream, it’s Apple—but Touch ID will need to work perfectly every time.

"You have to start with the fact that Apple is Apple," IDC research director James Wester tells Fast Company. “As an analyst you try not to jump on the bandwagon. In this case, they haven’t reinvented anything. They’re using technologies that have been used by Google Wallet and ISIS [recently renamed Softcard to avoid confusion with the terrorist group].”

The difference, though, lies in the user experience, which just so happens to be Apple’s forte. “You can’t underestimate how important user experience is, and that’s something Apple does really, really well—that very quick, very easy, very seamless experience they can provide.”

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Tuesday, Apple unveiled three new products: the iPhone 6 and iPhone 6 Plus, and the Apple Watch, Cupertino’s first (and long rumored) foray into the wearables category. We asked three top industrial designers their thoughts about the new products: Gadi Amit, of New Deal Design, which designed the Fitbit and Lytro; Brett Lovelady of Astro Studios, which did the Xbox 360; and Dana Krieger formerly with Teague, now with Astro Studios’ Minus 8 watch brand. Here’s what they had to tell us.
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Tuesday, Apple unveiled three new products: the iPhone 6 and iPhone 6 Plus, and the Apple Watch, Cupertino’s first (and long rumored) foray into the wearables category. We asked three top industrial designers their thoughts about the new products: Gadi Amit, of New Deal Design, which designed the Fitbit and Lytro; Brett Lovelady of Astro Studios, which did the Xbox 360; and Dana Krieger formerly with Teague, now with Astro Studios’ Minus 8 watch brand. Here’s what they had to tell us.

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By now, we’ve all heard about the Apple Watch, but how will you use it?
Today’s reveal of the Apple Watch put an end to years worth of speculation as to what an Apple wearable would look like. Many predicted it would adopt many of the iPhone’s gestures and behaviors like pinch-to-zoom, the ingenious interaction that would changed the way a billion people around the globe used a smartphone. But that simple gesture it’s nowhere to be found in Apple’s newest creation.

So how will the Apple Watch UI work? Since the Apple Watch hands-on demo is actually just a video loop on the watch screen, we did our best to piece things together from the presentation today.
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By now, we’ve all heard about the Apple Watch, but how will you use it?

Today’s reveal of the Apple Watch put an end to years worth of speculation as to what an Apple wearable would look like. Many predicted it would adopt many of the iPhone’s gestures and behaviors like pinch-to-zoom, the ingenious interaction that would changed the way a billion people around the globe used a smartphone. But that simple gesture it’s nowhere to be found in Apple’s newest creation.

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So how will the Apple Watch UI work? Since the Apple Watch hands-on demo is actually just a video loop on the watch screen, we did our best to piece things together from the presentation today.

Read More>

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Fast Company’s Harry McCracken and Alice Truong will report live from Apple’s product launch in Cupertino, California at 1pm ET. Among the rumored announcements: the iPhone 6 (possibly in 4.7” and 5.5” sizes) and the wearable device which everybody has been calling the iWatch.

It all comes down to this. After months of scuttlebutt and speculation, Apple will hold a press event at De Anza College’s Flint Center in its hometown of Cupertino—the same venue where Apple unveiled the first Mac over thirty years ago.
As usual, the company isn’t saying what it will announce, but current wisdom suggests Apple will show off new iPhones in two sizes—4.7” and 5.5”—and something wearable. What that wearable something will be remains murky; it would be a mistake to assume that it will be a watch, let alone be called the iWatch.
Technology Editor Harry McCracken and staff writer Alice Truong will be in Cupertino to provide live blog coverage of the news at it breaks, alongside color commentary from some Fast Company colleagues in New York. 
Apple wants to be the hub for your health data, just the way it became the hub for your music, movies, and photos. But like the world before iTunes, it’s hard to imagine what our lives could be like with centralized health app data. To find out, we dug into Apple’s HealthKit framework and spoke to some top iOS developers. What we found could change the health care ecosystem even more than we expected. 
Here’s how Apple is about to upend another huge industry.

Apple wants to be the hub for your health data, just the way it became the hub for your music, movies, and photos. But like the world before iTunes, it’s hard to imagine what our lives could be like with centralized health app data. To find out, we dug into Apple’s HealthKit framework and spoke to some top iOS developers. What we found could change the health care ecosystem even more than we expected.

Here’s how Apple is about to upend another huge industry.

A Dutch designer imagines a better way to brand the Korean giant.
For 21 years, the Samsung name as served as the company logo, occasionally superimposed over a wobbly blue oval. It’s the kind of logo that’s fine on washing machines and televisions, but incredibly boring on something personal, like a smartphone. Never is this more apparent than when compared to the branding of Samsung’s arch-enemy in Cupertino, which is simply the silhouette of an apple.
Regardless, Samsung sells more smartphones and tablets than even Apple does. Doesn’t it deserve branding just as good?
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A Dutch designer imagines a better way to brand the Korean giant.

For 21 years, the Samsung name as served as the company logo, occasionally superimposed over a wobbly blue oval. It’s the kind of logo that’s fine on washing machines and televisions, but incredibly boring on something personal, like a smartphone. Never is this more apparent than when compared to the branding of Samsung’s arch-enemy in Cupertino, which is simply the silhouette of an apple.

Regardless, Samsung sells more smartphones and tablets than even Apple does. Doesn’t it deserve branding just as good?

Read More>