The iMac didn’t really get its due at Apple’s Worldwide Developer Conference this summer. With all the fanfare focused on software, Apple rolled out incremental changes and price cuts for its iMac line. On Thursday, the company pulled the focus back to its desktop computers, showing off new iMacs with high-resolution “5K” displays and updating the oft-overlooked Mac Mini with faster processor and graphics.
Steves Jobs and Wozniak lived the original Silicon Valley creation myth when they built the first Apple computer—basically a funky circuit board encased in wood—at Jobs’s parent’s house in Cupertino in 1976. In this week’s Brand Evolution, see how they went from geeky garage dwellers to creating the most successful tech company in the world.
But he isn’t just some maniac howling at the moon. He’s our maniac howling at the moon—and he’s really smart and often makes very good points. To wit: As part of our new show, The 29th Floor, Jason very persuasively expresses why it’s so important to delete the free U2 album that Apple recently uploaded to customers’ iTunes as part of an iPhone 6 promotional push. Take it away, Jason! After you watch the above vid, it’s your turn: tweet about ditching the tracks, and tell us all about it with hashtag #LeaveMeAlone.
The iPhone 6 is already in the palms of many of the people reading this right now, who are following these words on a satisfyingly large screen, setting off a thin and lightweight body almost like air in the hands. The new phone is a technological marvel—and, as this GIF makes clear, it’s merely the latest in the evolution of a technological marvel that began in the summer of 2007.
Apple’s new phones go where many an Android model has gone before them, without losing their soul.
“We limit how much technology our kids use at home.”
It was one of the best publications ever done about computers—and, at the end, one of the last computer magazines, period.
If any company could push mobile payments to the mainstream, it’s Apple—but Touch ID will need to work perfectly every time.
"You have to start with the fact that Apple is Apple," IDC research director James Wester tells Fast Company. “As an analyst you try not to jump on the bandwagon. In this case, they haven’t reinvented anything. They’re using technologies that have been used by Google Wallet and ISIS [recently renamed Softcard to avoid confusion with the terrorist group].”
The difference, though, lies in the user experience, which just so happens to be Apple’s forte. “You can’t underestimate how important user experience is, and that’s something Apple does really, really well—that very quick, very easy, very seamless experience they can provide.”
Tuesday, Apple unveiled three new products: the iPhone 6 and iPhone 6 Plus, and the Apple Watch, Cupertino’s first (and long rumored) foray into the wearables category. We asked three top industrial designers their thoughts about the new products: Gadi Amit, of New Deal Design, which designed the Fitbit and Lytro; Brett Lovelady of Astro Studios, which did the Xbox 360; and Dana Krieger formerly with Teague, now with Astro Studios’ Minus 8 watch brand. Here’s what they had to tell us.
By now, we’ve all heard about the Apple Watch, but how will you use it?
Today’s reveal of the Apple Watch put an end to years worth of speculation as to what an Apple wearable would look like. Many predicted it would adopt many of the iPhone’s gestures and behaviors like pinch-to-zoom, the ingenious interaction that would changed the way a billion people around the globe used a smartphone. But that simple gesture it’s nowhere to be found in Apple’s newest creation.
So how will the Apple Watch UI work? Since the Apple Watch hands-on demo is actually just a video loop on the watch screen, we did our best to piece things together from the presentation today.