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A Dutch designer imagines a better way to brand the Korean giant.
For 21 years, the Samsung name as served as the company logo, occasionally superimposed over a wobbly blue oval. It’s the kind of logo that’s fine on washing machines and televisions, but incredibly boring on something personal, like a smartphone. Never is this more apparent than when compared to the branding of Samsung’s arch-enemy in Cupertino, which is simply the silhouette of an apple.
Regardless, Samsung sells more smartphones and tablets than even Apple does. Doesn’t it deserve branding just as good?
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A Dutch designer imagines a better way to brand the Korean giant.

For 21 years, the Samsung name as served as the company logo, occasionally superimposed over a wobbly blue oval. It’s the kind of logo that’s fine on washing machines and televisions, but incredibly boring on something personal, like a smartphone. Never is this more apparent than when compared to the branding of Samsung’s arch-enemy in Cupertino, which is simply the silhouette of an apple.

Regardless, Samsung sells more smartphones and tablets than even Apple does. Doesn’t it deserve branding just as good?

Read More>

Long a holdout, Apple has joined Google, Facebook, Twitter, and other tech companies by releasing a diversity report of its own. And like the rest of them, the makeup at the Cupertino, California company is largely white and male.
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Long a holdout, Apple has joined Google, Facebook, Twitter, and other tech companies by releasing a diversity report of its own. And like the rest of them, the makeup at the Cupertino, California company is largely white and male.

Read More>

The smartwatch will include at least 10 sensors, including ones that monitor fitness and health.
For a company known for its secrecy, a lot of details about Apple’s rumored smartwatch are leaking. The latest: The tech giant is planning to release multiple versions of its smartwatch with different screen sizes for a launch this fall.
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[Image: Flickr user Maria Morri]

The smartwatch will include at least 10 sensors, including ones that monitor fitness and health.

For a company known for its secrecy, a lot of details about Apple’s rumored smartwatch are leaking. The latest: The tech giant is planning to release multiple versions of its smartwatch with different screen sizes for a launch this fall.

Read More>

[Image: Flickr user Maria Morri]

What’s life really like designing for Apple? An alum shares what he learned during his seven years in Cupertino.
Apple is synonymous with upper echelon design, but very little is known about the company’s design process. Most of Apple’s own employees aren’t allowed inside Apple’s fabled design studios. So we’re left piecing together interviews, or outright speculating about how Apple does it and what it’s really like to be a designer at the company.
Enter Mark Kawano. Before founding Storehouse, Kawano was a senior designer at Apple for seven years, where he worked on Aperture and iPhoto. Later, Kawano became Apple’s User Experience Evangelist, guiding third-party app iOS developers to create software that felt right on Apple’s platforms. Kawano was with the company during a critical moment, as Apple released the iPhone and created the wide world of apps.
In an interview with Co.Design (fastcodesign), Kawano spoke frankly about his time at Apple—and especially wanted to address all the myths the industry has about the company and about its people.
Read More>

What’s life really like designing for Apple? An alum shares what he learned during his seven years in Cupertino.

Apple is synonymous with upper echelon design, but very little is known about the company’s design process. Most of Apple’s own employees aren’t allowed inside Apple’s fabled design studios. So we’re left piecing together interviews, or outright speculating about how Apple does it and what it’s really like to be a designer at the company.

Enter Mark Kawano. Before founding Storehouse, Kawano was a senior designer at Apple for seven years, where he worked on Aperture and iPhoto. Later, Kawano became Apple’s User Experience Evangelist, guiding third-party app iOS developers to create software that felt right on Apple’s platforms. Kawano was with the company during a critical moment, as Apple released the iPhone and created the wide world of apps.

In an interview with Co.Design (fastcodesign), Kawano spoke frankly about his time at Apple—and especially wanted to address all the myths the industry has about the company and about its people.

Read More>