The short answer: alien swag. The somewhat less-short answer: putting users first.
Join Fast Company’s Miles Kohrman at 12:30 p.m. EST on Tuesday, October 8, for a live chat with reddit co-founder Alexis Ohanian about his new book, Without Their Permission.
We’ve got an excerpt from Alexis Ohanian’s book “Make Something People Love,” it’s a worthy read:
Everyone talks about putting users first, and that’s their problem. Don’t talk about it, don’t market it. Just do it. That’s the most compelling thing you can do. And it’s even more important if you’ve got a user-driven website, because your website is going to be worthless unless you’ve got users.
The Pareto Principle applies here: about 80% of all the traffic and all the content on reddit is generated by 20% of the user base or less (and this holds for every user-generated site out there). The majority of people visiting the site are never even logged in. That means almost all of the valuable content on your website is generated by a very small percentage of your user base. In fact, it’s now widely considered to be the “1% rule" where 1% of traffic is actually creating content online.